We’ve created a periodic table of elements detailing everything that a great marketing leader needs to have a handle on.

According to Jeff Coyle, Chief Strategy Officer and Co-founder of MarketMuse, by gaining an understanding of how search bots actually crawl your site, you can give your content teams more freedom to create the great content your customers deserve and value.

One of the chief challenges facing many CMOs is making sure that marketing’s goals not only align with the organization’s goals, but are in sync with the goals of all the different departments you need to support, or need support from.