Members-only Sales and Marketing Marketing’s evolution: Insights from Peter Isaacson From AI's game-changing impact to aligning sales and marketing for revenue success, discover key lessons and findings from Invoca's AI and B2C Marketing Report....
Members-only CMO Convo The CMO Survival Guide for 2025 with Asaf Rothem In this episode of the CMO Convo podcast, host Michal Lasman sits down with Asaf Rothem, VP of Marketing at investing.com, to discuss the CMO Survival Guide for 2025....
Members-only AI From data to action: The CMO playbook Data is valuable only when it translates into actionable insights. Many CMOs today are data-rich and information-poor....
Members-only CMO Convo Leveraging AI for maximum alignment, with Peter Isaacson at Invoca In this special edition of CMO Convo, brought to you by Invoca, Peter Isaacson shares how AI is reshaping the relationship between sales and marketing teams...
Members-only Market Research 5 reasons why businesses should not ignore customer feedback Product managers are often extremely invested in their creations, making them resistant to feedback. Their defensiveness is easy to understand since the finished product is a result of their blood, sweat, and tears....
Members-only Leadership A blueprint for cross-functional team leadership Imagine you wake up one morning and see that a leader from another key function has sent a dramatic message to sales leadership on a topic that your PMM team is invested in......
Members-only Storytelling How to use emotional storytelling in marketing People want to feel emotionally engaged with brand messaging and content. To evoke those feelings, I advise balancing pathos with logos – the rational, logical side of your argument....
Members-only Podcasts How purpose-driven marketing drives ROI with Chloe Petherick [Video] Join Michal Lasman, a global marketing leader, as she delves into a candid conversation with Chloe Petherick, the Global Head of Brand and Communications at Unispace....
Members-only Podcasts How Paula Catoira leverages cross-functional experience Join us as we explore how Paula Catoria's journey empowers her to align teams, adapt to challenges, and create impactful marketing strategies....
Members-only Leadership Why greater diversity produces better marketing outcomes Diversity, equity, and inclusion are three pillars that work together to build environments where people feel valued, empowered, and included....
Members-only AI How AI is transforming enterprise workflows I’m David Zeledon, a paid marketing manager with over five years in digital marketing, and right now, I’m more excited than ever about where AI is headed for enterprises....
Members-only Leadership Why accessibility should be central to your go-to-market strategy All too often, accessibility is treated as an afterthought, tacked on at the end of the development process rather than integrated from the start....
Members-only Leadership The different faces of unconscious bias in the workplace Explore how unconscious bias silently shapes hiring, promotions, and team interactions, undermining diversity and potential....
Members-only Events CMO Summit | Chicago 2024 Catch up on all sessions from CMO Summit Chicago from the likes of Nokia, American Bar Association, Lenovo & more....
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