Two years into the AI marketing craze, you'd think we'd all be tired of hearing about it.

With AI dominating every headline and conference call, it seemed destined to join the ranks of overhyped tech buzzwords.

But here's the thing – it hasn't. If anything, it's picking up steam.

The latest State of AI in B2C Digital Marketing 2025 Report supports this, showing that marketers aren't just still interested in AI – they're more excited than ever.

Check out the report to see how things have changed over the last year (or not!) and how your perspective stacks up.

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Did you know? 90% of marketers plan to boost their AI budgets in 2025, with many seeing it as a job creator, not a replacer.

Inside, you'll find:

  • AI proficiency check: Discover how confident marketers feel about their AI skills and capabilities.
  • ROI reality: Uncover whether AI is meeting or missing its ROI expectations for B2C marketing teams.
  • The future of AI in marketing: Learn who is taking ownership of AI initiatives, how it’s impacting jobs and hiring, and what investment trends will look like in 2025.