The most important resources for CMOs in 2024

Frida Ahrenby

CMO of GetAccept

“Demand Gen Marketers, Product Marketing Managers, Content and SEO wizards, and SDRs.”

Amira Barger

Executive Vice President Head of DEI Communications & Advisory at Edelman

“My community of fellow marketers and communicators – I’m consistently inspired by the leaders around me who move with clarity, intention, and integrity. Being surrounded by fellow CMOs makes me better.”

Adam Boita

CMO of Ecologi

“Insights and data that enable us to be culturally relevant, differentiate, and stand out. We can then leverage this through our Creative (based on customer truths & insights from sales) x Media (based on customer habits) x Tech (based on customer intent + self/digital attribution) = Long-term brand success. Of course, this doesn't happen without brilliant and talented people both on Ecologi's side and our agency partners.”

Carolyn Chiang Rosebrough

Chief Brand & Communications Officer at Lime

“I’m constantly evaluating where to place bets, how we can best serve the business, and what are priority areas of expansion that can net us the biggest impact.

“My biggest resource for 2024 is continuing to invest in my team. At Lime, we have a company-wide dedication to doing work in-house. This extends all the way from our vehicle design, and software development, to our Communications and Brand Marketing teams.

“I’ve found that the magic is in building a foundation together, very intentionally- clarifying the mission of the company, bringing consistency to the brand voice, simplifying ways of working that often inadvertently become way too complex during rapid growth, and testing scrappy campaigns together. Once we’ve established this, we can bring soul into it all, breathe new life into the brand, and continue to lead to differentiation for Lime.

“We’re currently coming off of our best year in the history of Lime. As a result, as the business continues to grow and expand its needs, our marketing team will be there to support, guide, and execute our brand vision at every turn.”

Monica Elgemark

CMO of Oneflow

“In 2024, our success won't come from one thing alone; it's about different efforts working together. Our main goal is to create content that truly matters, making us an appealing brand. We want customers to love our products, so we're putting a lot of energy into clever marketing and communication.

“A significant part of this involves personalized communication, triggered by what our customers do. To make all this possible, our marketing team is closely collaborating with both sales and the product department. By working together, we're ensuring our message is clear, our brand is attractive, and people genuinely enjoy using our products. This teamwork is the key to our success in 2024.”

Alberto Gerin

CMO of Modefinance

“My answer will be people as number one! Then, I'll put tools, processes, and inter-team communication. especially put on with the sales and customer experience departments.”

“The rise of AI is something we are already testing and implementing, and the next steps within our strategy will be a wider focus on the adoption of technologies for better product marketing. I do think that's the backbone of a successful marketing strategy, through thorough market research, a complete competitive analysis, and the correct definition of brand message and positioning, we'll be able to continuously support and drive business success. especially put on with the sales and customer experience departments.”

“While technology is nothing new (just think of how marketing has embraced tools like SEO support, CRMs, data analytics, and lead generation instruments in the last 10 years) one of the major focuses is creating a valid framework, where integrating tools, defining objectives, using data, and communicating. This alignment will be especially put on with the sales and customer experience departments.”

Jeremy Grinacoff

CMO of CUDDLY

“2024 will bring on a new set of challenges when thinking about business growth, marketing, and team building. As CMO, I will rely heavily on my team for human creativity and collaboration when developing content and specifically, short-form video. I’ve used AI for several marketing tasks, but I feel that true creative power comes from the collective environment and team.

“I’ll rely on market research tools such as Nielsen, Insider Intelligence, internal data to identify key customer behaviors and other publications. I‘ll also rely on technology to deliver a better, more personalized user experience and journey.

“Finally, proper financial and campaign planning will play a vital role in ensuring marketing initiatives align with business objectives to drive results.”

Dr. Leeya Hendricks

CMO of Rimm Sustainability

“For the challenges of 2024, I’m going to be relying on:

“Cutting-edge technology: Leveraging the latest technological advancements for efficient workflows and data-driven insights.

“Human capital: Invest in talent development and collaboration, ensuring a skilled and motivated team.

“Strategic partnerships: Foster alliances with industry leaders to access shared expertise and stay abreast of market trends.

“Data analytics: Harness the power of robust data analytics tools to drive informed decision-making and strategic planning.”

Simon Hodgkins

CMO of Vistatec

“Learning and leading opportunities. Many aspects of marketing require investments in time, effort, and costs. AI and other tools and strategies are areas to lead from in 2024.”

Matthew Johnson

Founder of dimartec

“Of course, we’ll be continuing to focus on integrating AI and emerging technology. But perhaps most critically for me personally, it’ll be various industry and technology newsletters that help me keep pace with the latest movements.”

Jenny Landin

Global Marketing Director at Fiskars Group

“Key resources for next year will be focused around creativity and technology. Making sure we add creativity to everything we do to create qualitative reach and choose the appropriate media to get wider reach will be crucial. Technology with AI solutions will help us be more effective and free up time to achieve creativity and reduce costs.”

Gareth Mellor

Vice President of Global Marketing & Communications at Downtown Music Holdings

“2024 will be very creative-led, so tools that will help us plan, execute, and review a substantial amount of visual assets that tell a broad story.”

David Moreno

CMO of Virtualware

“Time and people. To drive exponential growth, it is essential to prioritize tasks where our contributions yield the most significant impact, which typically accounts for approximately 20% of our responsibilities. Delegating the remaining 80% to our proficient team fosters a shift toward prioritizing quality over quantity.

“By providing adequate training and empowering our team to fulfill their roles, it allows us to allocate more time and attention to our core objectives. I would suggest reading the book titled '10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less' by Dan Sullivan and Dr. Benjamin Hardy as a valuable resource in this pursuit.”

Rainer Stiller

Global CMO at Vertiv

“It’s important to build diverse teams that are eager to share knowledge with other individuals and groups in the company. Taking time to educate and collaborate with others builds a savvier organization that works better together and is more innovative and creative.

“Ideally, the project manager understands the challenges of the product engineer, the content writer understands the needs of the sales team, and so on. Time and budget are the variables that can help make or break our objectives.”

Kim Warne

Senior Vice President & CMO of Wesco International

“The powerful combination of our internal business marketing teams to develop programs that tap into top growth opportunities and our centralized Centers of Excellence to execute with distinction.”