The 2025 State of AI in B2C Marketing Report

Inside you'll find...

• AI proficiency check: Discover how confident marketers feel about their AI skills and capabilities.
• ROI reality: Uncover whether AI is meeting or missing its ROI expectations for B2C marketing teams.
• The future of AI in marketing: Learn who is taking ownership of AI initiatives, how it’s impacting jobs and hiring, and what investment trends will look like in 2025.