Team management

It’s that time of year again, (our favorite time) where we get to highlight the CMOs and marketing leaders who need to be on your radar. The nominations are now open for the CMOs to Watch in 2024!...

Elina Vilk, CMO of Hootsuite, joins us on CMO Convo to share how to truly maximize the power of social for your brand....

We spoke to Joe Aurilia Jr, Senior Vice President of Operations at Cyware, to break down everything ops specialists want their CMOs to know for successful alignment and collaboration....

In this article, I'll break down the main reasons marketing and sales are often misaligned, the focus areas CMOs need to pay the most attention to achieve alignment, and my five tried-and-tested strategies that drive sales and marketing alignment....

The popularity of a brand's post isn't a matter of luck or some secret formula, rather, it's the result of a well-structured and diligently executed strategy. Brands that do successfully achieve this invest plenty of time and effort into attaining a high level of social media maturity....

As the co-founder and CMO of personal care brand Better & Better, Mary Costa knows how essential it is to be the representative of the customer in her role....

Maya Moufarek, CMO Growth Consultant, discusses how you should be approaching growth-focused team building as a CMO....

Join me as we delve into the five practical steps that can bridge the chasm between sales and marketing and set the stage for unparalleled growth and collaboration....

We’re back with the newest edition of our Growth CMO Survey! Once again we’re taking a big look at how growth goals are currently being set, met, and measured, and how it all relates to the role of CMOs and their marketing teams....

Michelle Peterson, CMO of Kendra Scott, joined us to share her insights on understanding all the people connected to a brand, and how to leverage that understanding into effective marketing strategies....

The convergence of ABM and Demand Gen has proven to be a game-changer, not just for the marketing team, but for all the other revenue teams....

Seems like everyone these days has an opinion on how AI should be used in marketing. But as a CMO, one of the most important opinions is your CEO's....

In this episode of CMO Convo, we're joined by Jessica Lyn Zall, CMO of Percent, and she's breaking down the way Sales and Marketing collaborate needs to evolve alongside customer behavior....

OKRs is a term that gets thrown around a lot these days, but what exactly does it mean? Andrea Lineham, CMO of Zai, is here to shed some light on the magic of OKRs and how they can help drive your business’ performance....

In this article, we’ve pulled together some of the biggest CMO challenges 2023 has presented to our community. We've also added some quick advice on how to overcome them if you’re in a similar circumstance....