Storytelling

In this guide, you’ll find a hub of insights from some of the world’s leading CMOs, to help you hone your skills as a storyteller and your ability to apply these skills in a marketing context....

The days of brands just being faceless monoliths are long gone: today, brand stories need to be built around people. But why is that the case, what advantages does it bring, and how can CMOs tell people-centric stories?...

Learn more Enjoyed this video? Why not check out some related reading 👇 What is storytelling in marketing? Structure & best practiceWe’re back...

What happens when you put two literature-loving marketers on a podcast episode? You get this deep dive into marketing through storytelling, as Gastón talks about how important it is to tell great stories as a CMO, and which great literary figures they should be drawing influences from....