Startups

While many people are familiar with how tech startups work in the US, not many are aware of the challenges and skills needed to excel as a CMO in tech startups in Europe, even when they live there!...

Startups need to validate the assumptions they are making, and to do so they need to build a minimal viable product and to ‘get out of the building’ to meet prospects and to learn whether or not there is a demand for your fledgling application....

As a CEO or Founder, what should you expect from this CMO in their first 100 days? This blog outlines some of the key areas a CMO should focus on while recognising that they can’t fit everything in so some of these areas will get deprioritized....

In this short post, Alan outlines how SaaS founders need to modify their approach and implement a simple sales methodology to increase their odds of success....

With digital marketing, there are a lot of ways to get started. There’s SEO, social media, ads on Google/Facebook/Instagram and whatnot. You think it is going to be simple because there’s so much written out there on digital marketing, you can just coach yourself real quick....

I’m always a bit surprised, with how much brand marketing has evolved over the years, that there is still quite a bit of confusion around what it really is and where to start....

Is it the time to dig in and understand what is your natural leadership style? How could it benefit an organization? A culture? How could it balance out the existing leadership team? Perhaps most importantly, how does it manifest itself every day to drive results and succeed?...