Podcasts

Despite the fact that for years we've been told that marketing should always be about your audience and customers, Tim Parkin is with us to show how we might just be getting it all backwards....

We're joined by Liz Tassey, VP of Marketing at BlueOcean.ai to discuss everything you need to consider when navigating economic turmoil as a marketing leader....

The CMO role can often feel like you're going through phases of growth and regression. Recognizing and accepting that can be a powerful tool, according to our guest, Karen Peterson, CMO of Lendio....

In many organizations, CMOs often find themselves under a lot of scrutiny from other departments: just about everyone has an opinion on what marketing should be doing!...

We're happy to be back with Kaila Yates, who is sharing her experiences with wrapping up projects as an interim CMO....

On this episode of CMO Convo, we're joined by Dan Cobb, Chief Strategy Officer and CEO of Dan Brian Advertising, to examine some of the biggest brands, what about them inspires such devotions, and what CMOs can do in the world of irrational advocacy....

Kristina Jaramillo believes CMOs are setting themselves up for long-term failure if they're building their ABM strategy around tech, rather than the core principles of ABM....

We spoke to Chris Kelly, CEO and Co-Founder of Upwave, to discuss how CMOs can fix their fragmented analytics, so you have the tools to take your brand marketing to the next level....

How can CMOs help their organizations stand out in the hectic eCommerce landscape? How can they not just meet their customer's expectations, but exceed them? To answer those questions, we're joined by Mathieu Champigny....

We're joined once more by Gaston Tourn to share his insights on the differences and similarities between start-ups and big tech, based on his experiences as CMO for several successful start-ups, and leading marketing teams at Google....

Andrea Linehan is back with us on CMO Diaries, to dive into how and why she's been working on rolling out the OKR framework at Zai....

We're joined by Mike Shapaker, CMO of ChannelAdvisor, to share the secret weapon to eCommerce success: how you collect, analyze and utilize your data....

To prevent marketing attribution from becoming a millstone round your neck, and keep it as a tool that benefits you, we spoke to Miruna Dragomir, CMO of Planable....

Yannick has considerable experience working with different CFOs, particularly in his current role as CMO of a variety of fintech brands under the BPCE banner, and he's joining us to share his methods for building an effective relationship with your CFO....

Seen the news lately? In case you missed it, there's a lot going on, and a lot of causes that need support. But what role can CMOs and their brands have in driving change and benefiting society? According to our guest, Katie Klumper, plenty!...