Podcasts

Most B2B marketing techstacks are using tools that, at best, don't make attribution easy, and at worst, might be actively hindering your ability to properly track it....

Johanna Bauman, CMO of Pubmatic, knows that for corporate sustainability initiatives to be effective, you need internal alignment from top to bottom....

Samir Balwani, CEO of QRY, joins us to share his insights on the current state of eCommerce marketing, what CMO's priorities need to be, and the tools and strategies you need to succeed....

Stacey Danheiser's back with us to share why CMOs need to be running regular self-assessments to ensure they're heading for success....

Ericka Podesta McCoy, CMO of resonate, joins us to share why the human element of B2B should always be front and center for your marketing....

B2B and B2C might seem like distinct specialties, but as a CMO it's quite likely you could find yourself running the marketing in an organization that does both....

We all know the importance of first impressions. And in the world of digital marketing, it's often your website that makes the first impression for your brand....

ABM has become one of the most effective forms of B2B marketing. And yet many people seem to focus on tech and account data to the detriment of the human element....

Customer demands and government regulation over data privacy have never been higher, and they're only set to increase. But what if data privacy isn't a burden for CMOs? What if was actually a benefit for building brand trust?...

If you're struggling to get to grips with Gen-Z, understand millennial woes, or even just know what the heck Gen-X and Boomers are up to right now, we break down how you can get to know them in this episode....

We're joined by Betsy Rella to go over the current state of video measurement, why it's a problem, and to lay down the challenge of fixing things for media and tech companies alike....

For many people, the best stories are the ones that we have an emotional connection to. Should the same apply with marketing? Gastón Tourn, CMO of Curio, certainly believes so....

Now that we’re in 2023, we decided to run down our top 5 most popular episodes of last year, as well as give you a sneak peek into what we have in store for 2023....

In the third chapter of Story Masters, we sat down with Gastón Tourn to discuss the literary theory behind character roles, and how that can shape your approach to brand storytelling....

More than just "start, middle, end", or googling "three-act structure", thinking hard about how your marketing stories are structured influences how your audience engages and journies through them....