Marketing Strategy

To uncover the secrets to success in the highly demanding world of eCommerce today, we’re drawing on the considerable experience of Mathieu Champigny, CEO of CoCreativ....

We spoke to Miruna Dragomir, CMO at Planable, to get the full rundown of the current state of marketing attribution, the scenarios we can and can't use it in, and what the future might hold as new technologies emerge....

Mai Fenton, CMO of Superscript, has built an exciting, dynamic brand, by refusing to follow "traditional" B2B tactics, and by investing in brand building as early as possible. An approach that's resulted in fantastic growth and a host of awards....

Many have forgotten the principles of ABM and how it needs to be hyper-personal to the account, the individual buying committees, and to the human buyers themselves....

We're back with Aidan Casey, CMO of Paintru, who joined us for another episode of CMO Diaries to discuss her approach that's practically doubled her email conversion rates....

Movement marketing, it's not just a clever pun because we're joined by Elliott Rayner, CMO of sports tech brand ARION. It's the idea of tying your brand to societal, scientific, or political movements....

In a world where the average person receives over 100 emails a day, it takes work to stand out so you get the conversion rates you need. That's why Aidan Casey, CMO of Paintru, is back with us to share her approach that's doubled open and click-through rates....

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