Marketing Strategy

I’m excited to share my learnings on a topic that is very near and dear to my heart: the blurring of the lines between B2B and B2C marketing....

When marketing teams have clear definitions of the product and know the target audience, creating an effective campaign strategy becomes a welcome challenge, as it should be....

Successful meme marketing is no easy feat, so let’s dive into which brands have been the most successful with meme marketing over the past year and what makes them unique....

B2B and B2C might seem like distinct specialties, but as a CMO it's quite likely you could find yourself running the marketing in an organization that does both....

We all know the importance of first impressions. And in the world of digital marketing, it's often your website that makes the first impression for your brand....

At the CMO Alliance Summit, Francesco Federico joined Michael Robin to discuss their Marketing trends and predictions for 2023....

Going into 2023, marketers need not hesitate in the face of new uncertainties. Rather, it’s time to take past learnings and be proactive when it comes to campaign planning....

Join us virtually on Thursday, January 12th for our first CMO Alliance Meetup, where you get the chance to connect, engage, and network with fellow marketing leaders. 💫...

With the economy cooling down, the customer base is the ultimate shock absorber, allowing companies to keep growing even when new buyers are harder to come by and sales cycles elongate. It is no wonder that NRR and NDR are considered leading indicators of value for SaaS companies....

I’m constantly seeing conversations about scaling marketing, so I thought it would be a good time to share what I’m focusing on in the near future, and why....

It’s important to pay attention to customer feedback, but how can we use that feedback to solve customer problems? By being the voice of the customer....

NPS is a powerful tool for product and marketing teams. Leveraging NPS helps you get closer to customers, benchmark against the competition, and understand how your products are perceived....

We're joined by James Scherer, VP of Growth at Codeless, to look at how CMOs can level the playing field when it comes to SEO and successful content marketing....

Several factors influence consumer behavior, including psychological, social, cultural, personal, and economic. CMOs must understand how these factors impact the customer buying process so that they can also understand what turns a lead into a converted customer....

True alignment is key to success. When marketing and sales are on the same page, they can work together to identify and target high-value accounts that are most likely to convert into customers....