Marketing Strategy

Am I for real asking creativity in IT Marketing? Why would IT industry communications need creativity, emotional cues, and compelling stories? Don’t worry, I am not going to judge you, after all it's something we have all witnessed the IT industry communicating....

Experiential marketing is essential for brands aiming to forge meaningful connections and memorable experiences with their audiences....

What is it about some brands that create cult-like devotion from customers? That's a question we're tackling with Dan Cobb, Chief Strategy Officer and CEO of Daniel Brian Advertising, as we examine how and why customers can become "irrational advocates" for brands, and what this means for CMOs....

Brands love to market to early adopters because they purchase quickly, then promote the new products through word of mouth....

The recent collaboration between Solo Stove and Snoop Dogg offers a trove of lessons for marketers navigating the complexities of celebrity endorsements and product promotion....

I've witnessed firsthand the transformative impact of influencer marketing across various industries. My journey has been about adapting to this ever-changing domain, ensuring we're not just keeping up, but also setting trends in how businesses and influencers collaborate....

B2B platform business models are distinct from B2C platforms, as B2C platforms generally focus on transactional e-commerce as a digital matchmaker....

Consumers are bombarded daily with marketing messages, naturally developing "ad blindness." UGC succeeds by offering authenticity - real experiences from real users. This content taps into our human need for social proof....

I’m excited to take you through the current state of eCommerce marketing, what CMO's priorities need to be, and the tools and strategies you need to succeed....

The convergence of ABM and Demand Gen has proven to be a game-changer, not just for the marketing team, but for all the other revenue teams....

The seemingly endless proliferation of both off- and online channels has significantly complicated the measurement process. Attribution methods have had to evolve accordingly....

Across my career in marketing B2B SaaS, I’ve seen these eight “trouble areas” repeatedly, but it hasn’t always been clear how to treat them....

Balancing short-term goals with long-term branding strategy requires a holistic, nuanced approach. Here are a few strategies that companies can employ to help balance the mindset between the two....

When it comes to scaling your SaaS org, which is the better option: outsourcing or in-house? We weigh up the pros and cons right here....

In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. This article aims to examine and highlight the key differences....