Marketing Strategy

I've witnessed firsthand the transformative impact of influencer marketing across various industries. My journey has been about adapting to this ever-changing domain, ensuring we're not just keeping up, but also setting trends in how businesses and influencers collaborate....

B2B platform business models are distinct from B2C platforms, as B2C platforms generally focus on transactional e-commerce as a digital matchmaker....

Consumers are bombarded daily with marketing messages, naturally developing "ad blindness." UGC succeeds by offering authenticity - real experiences from real users. This content taps into our human need for social proof....

I’m excited to take you through the current state of eCommerce marketing, what CMO's priorities need to be, and the tools and strategies you need to succeed....

The convergence of ABM and Demand Gen has proven to be a game-changer, not just for the marketing team, but for all the other revenue teams....

The seemingly endless proliferation of both off- and online channels has significantly complicated the measurement process. Attribution methods have had to evolve accordingly....

Across my career in marketing B2B SaaS, I’ve seen these eight “trouble areas” repeatedly, but it hasn’t always been clear how to treat them....

Balancing short-term goals with long-term branding strategy requires a holistic, nuanced approach. Here are a few strategies that companies can employ to help balance the mindset between the two....

When it comes to scaling your SaaS org, which is the better option: outsourcing or in-house? We weigh up the pros and cons right here....

In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. This article aims to examine and highlight the key differences....

We take a look at the best competitive strategies for businesses in the startup, growth, or maturity phases of the company lifecycle....

If anyone knows what's what in the world of growth marketing, it's Sylvain Giuliani, Head of Growth at Census, and he's here to share what "doing more with less" really means....

I’m excited to share my learnings on a topic that is very near and dear to my heart: the blurring of the lines between B2B and B2C marketing....

When marketing teams have clear definitions of the product and know the target audience, creating an effective campaign strategy becomes a welcome challenge, as it should be....

Successful meme marketing is no easy feat, so let’s dive into which brands have been the most successful with meme marketing over the past year and what makes them unique....