Leadership

2023 was quite a year for marketing leadership. New challenges and opportunities appeared around every corner. And now there's a new year a'comin', full of possibility and potential....

In this article, I emphasize why fostering a strong relationship between CMOs and operations teams is crucial in the current business environment....

Delving into the intricacies of revenue attribution feels akin to navigating an ever-shifting labyrinth. It’s not just about crunching numbers; it's about forging a pathway that directly links marketing efforts to the bottom line....

In this article, I'll share insights on how to effectively utilize social media to not just reach your audience, but to resonate with them, creating lasting relationships that go beyond the surface level of likes and shares....

Brand experiences can have a huge impact, but CMOs need to show the ROI of experiences to secure buy-in from stakeholders....

I've witnessed firsthand the transformative impact of influencer marketing across various industries. My journey has been about adapting to this ever-changing domain, ensuring we're not just keeping up, but also setting trends in how businesses and influencers collaborate....

We sat down with Ariadna Navarro, Chief Growth Officer at VSA Partners, to discuss how CMOs can make the case to stakeholders on why time and resources need to be assigned to long-term plans....

Delving into the world of AI for marketing and e-commerce content creation is an adventure in innovation and efficiency. I've witnessed firsthand the transformative power of AI when applied thoughtfully to content strategies....

Our ambassadors play an essential role in the CMO Alliance community, so we couldn't resist catching up with one of the newest members of that select group, Munmun Nath, CMO of Union Digital Bank....

Navigating the intricacies of agency partnerships in marketing is a critical endeavor for businesses striving for growth and differentiation. It's not just about selecting an agency, but forming a relationship that brings strategic value and drives tangible results....

We sat down with Virtual CMO, Mark Donnigan, to dive into his tried-and-tested framework to give CMOs the time and space to show their value and make a meaningful impact that will keep them in their roles....

It’s that time of year again, (our favorite time) where we get to highlight the CMOs and marketing leaders who need to be on your radar. The nominations are now open for the CMOs to Watch in 2024!...

In this article, I delve into the dynamic shifts propelled by AI in marketing and present concrete instances of AI applications, illustrating its transformative power and offering guidance on how your business can adopt AI swiftly....

Elina Vilk, CMO of Hootsuite, joins us on CMO Convo to share how to truly maximize the power of social for your brand....

B2B platform business models are distinct from B2C platforms, as B2C platforms generally focus on transactional e-commerce as a digital matchmaker....