Consumer Insights

For many people, the best stories are the ones that we have an emotional connection to. Should the same apply with marketing? Gastón Tourn, CMO of Curio, certainly believes so....

At the CMO Alliance Summit, Francesco Federico joined Michael Robin to discuss their Marketing trends and predictions for 2023....

In the third chapter of Story Masters, we sat down with Gastón Tourn to discuss the literary theory behind character roles, and how that can shape your approach to brand storytelling....

What are the commonly made mistakes in community building, and how can we steer clear of them? Here are our top seven mistakes you’ll want to avoid when building a community....

Demand for customer support doesn't always remain at the same level. Sometimes, customer service departments can face a deluge of requests submitted through one or multiple support channels....

Struggling to ensure the values you claim to support match what your organization actually does? Greg Ricciardi joined us to discuss why disingenuous brand purposes are harmful to brands, their customers, and society as a whole....

With the economy cooling down, the customer base is the ultimate shock absorber, allowing companies to keep growing even when new buyers are harder to come by and sales cycles elongate. It is no wonder that NRR and NDR are considered leading indicators of value for SaaS companies....

Today, more than ever before, consumers are shopping with their hearts and their wallets. They support brands whose values align with their own....

We spoke to Seth Temko, CMO of PAR Technology, on how tech can be used to create a unified experience that doesn't just meet customer expectations, it exceeds them with gusto....

Yoni Solomon, CMO of Uptime, joins us to discuss two core facets of marketing, messaging and positioning, sharing how he tackled them when he stepped into the CMO role....

You need an edge to get ahead in eCommerce. And according to Preethy Ann Kochummen, Senior Director of Marketing & PR at Argoid, that edge could come from AI....

Gastón Tourn, CMO of Appear Here, joined us again to talk about keeping your messaging and storytelling focused on human beings and how your brand impacts them. He calls this your "micro-level brand purpose" and you can read all about what we discussed below....

When it comes to the world of business churn’s one of those spine-shuddering words. No one wants it but most of us get it - even if only 1% (if you’re very lucky!). Every hundredth counts though and for some, that 1% can amount to millions....

Gastón Tourn, CMO of Appear Here, says your "micro-level brand purpose" should be the real core of your brand messaging, positioning, and storytelling. Discover what that means for you....

Preethy Ann Kochummen, Senior Director Marketing & PR at Argoid, believes that Ai could be the secret to eCommerce success. Ai applications can take everything that's important in eCommerce right now (personalization, seamless user journey, logistics, and more) to the next level....