CMO Diaries

You might have experience in launching products on your way up to the CMO position, but are you prepared for the full breadth of responsibilities CMOs have to manage when launching products?...

Andrea Linehan is back with us on CMO Diaries, to dive into how and why she's been working on rolling out the OKR framework at Zai....

Yannick has considerable experience working with different CFOs, particularly in his current role as CMO of a variety of fintech brands under the BPCE banner, and he's joining us to share his methods for building an effective relationship with your CFO....

The Great Resignation has left many companies and their CMOs scrambling to find the right talent, and that's the situation we're discussing with Yoni in this episode....

Developing an employee branding and culture is often the responsibility of the CMO. But it's not something that should be done alone. It takes alignment and consensus from all of the senior leadership....

In a world where the average person receives over 100 emails a day, it takes work to stand out so you get the conversion rates you need. That's why Aidan Casey, CMO of Paintru, is back with us to share her approach that's doubled open and click-through rates....

Yoni Solomon, CMO of Uptime.com, recently skilled up to lead the development of Uptime's new pricing model system, and in doing so he's unlocked new avenues of conversation with different departments....

Only 5% of B2B buyers are ready to buy. The other 95% might not be ready for months, or even years. Andrea Linehan shares why and how the 5:95 ratio isn't something to be afraid of, it's something to embrace....

Andrea and her team have been hard at work creating a new brand to represent their recent merger, and she's here to share her insights and processes for other CMOs who might have to do the same....

Aidan Casey has seen great success utilizing SMS marketing for her brand, and she joined us to discuss her experiences with the channel and share advice for other CMOs on how to add SMS to their marketing toolkit....

Yoni Solomon is back with another CMO Diaries to take us through everything you need to track once a rebrand is out the door, and how you can utilize one as the foundation for future projects....

Aidan has been prepping for one of the most important dates in most CMOs' calendars: Black Friday. But how do you balance building excitement, prepping your suppliers, and getting people geared up for the Holidays when it's barely even Fall?...

In this episode of CMO Diaries, Yoni takes us through the most ambitious project of his time as a CMO: a complete rebrand of Uptime.com....

What makes a good brand? How much control should CMOs give over to the designers? How important is merch when it comes to B2B brands? All these questions and more are discussed in this episode of CMO Diaries....

As part of our ongoing mission to elevate and enhance the role of CMOs, we’re adding to our repertoire of podcasts with a new series: CMO Diaries!...