CMO Convo

For many people, the best stories are the ones that we have an emotional connection to. Should the same apply with marketing? Gastón Tourn, CMO of Curio, certainly believes so....

Some of the most important techniques in great storytelling are hundreds, if not thousands of years old. But how can they be applied in modern brand storytelling?...

When we've discussed the Fractional CMO role on this site, it's often been from the perspective of it as a full-time role. But is it viable as a side hustle?...

Austin Beveridge, Head of Marketing at Arc Technologies, knows how important culture can be to growth, and he's here with us to share the lessons he learned growing Bolt from Series B to a decacorn....

Is it the right call to cut marketing budgets when recessions loom? According to Fleur Sohtz, CMO of Analytic Partners, the data and evidence from the Great Recession of '08 says something different......

If your organization is taking the Agile Sales approach, what should you be doing as a CMO? It's a good question, and one we were happy to answer with Simon Severino, Business Strategy Advisor and author of Strategy Sprints....

Historically, CEOs have largely been drawn from CROs or CFOs. But more and more CEOs are appearing on the scene. One such example is Alan Gleeson, who returns to CMO Convo as the CEO and co-founder of Contento....

A brand's purpose and values have become increasingly important to both consumers and B2B customers. But this importance has led to many brands attaching themselves inauthentically just for the purposes of good press....

In our Growth CMO Report 2021, we found that marketing teams that have been built to be focussed on growth can be 64.5% more effective at meeting their goals. But what does that mean for you as a CMO?...

We spoke to Seth Temko, CMO of PAR Technology, on how tech can be used to create a unified experience that doesn't just meet customer expectations, it exceeds them with gusto....

We spoke to Rusty Bishop, CMO of Bigtincan, on how to create adaptable plans for the future, along with some actual good things for marketing leaders to look forward to that might actually make their lives easier!...

Predicting the future is never easy, but we give it a good effort with Lorena Morales, Director of Global Marketing Revenue Operations at JLL, as we examine what elements of good stories will remain constant in marketing, and how technology and culture might change how we tell them....

Gastón Tourn, CMO of Appear Here, says your "micro-level brand purpose" should be the real core of your brand messaging, positioning, and storytelling. Discover what that means for you....

Preethy Ann Kochummen, Senior Director Marketing & PR at Argoid, believes that Ai could be the secret to eCommerce success. Ai applications can take everything that's important in eCommerce right now (personalization, seamless user journey, logistics, and more) to the next level....

Rob Willey, as CMO of sports beverage brand Cheribundi, knows all too well what it's like competing against titanic brands. Find out how he's choosing his battles....