CMO Convo

Can AI replace human creativity in marketing? Janina Abou Al Ward shares her frontline perspective on the opportunities and challenges of using generative AI....

Emmet Gibney, CEO at Rewardful, shared his insights on how affiliate marketing can be a powerful and effective lead-driving channel for B2B companies....

Host Michal Lasman sits down with Ilja Freund, to dive deep into the evolving role of LinkedIn as a strategic communication and marketing channel....

We sat down with Julia Goebel, CMO of Komodo Health, to highlight the importance of utilizing AI and data-driven insights for cross-functional alignment....

In this episode of the CMO Convo podcast, host Michal Lasman sits down with Asaf Rothem, VP of Marketing at investing.com, to discuss the CMO Survival Guide for 2025....

In this special edition of CMO Convo, brought to you by Invoca, Peter Isaacson shares how AI is reshaping the relationship between sales and marketing teams...

In this episode of CMO Convo, hosted by Michal Lasman, they dive into the importance of understanding customer journeys, integrating AI tools without losing creativity, and navigating the increasingly complex marketing tech stack....

In this episode of CMO Convo, Global Marketing Leader Michal Lasman sits down with Steve Keifer, CMO at Ordway, to dive into the real challenges of budgeting, balancing brand with demand, and the all-important task of communicating marketing metrics to stakeholders....

We sat down with Fractional CMO Katie Smith, to find out how fractional CMOs can leave their mark across multiple industries!...

In this episode of CMO Convo, we had the pleasure of speaking with Ramon Soto, the Chief Marketing Officer at Northwell Health. Ramon...

We sat down with seasoned marketing veteran Kelly Hopping to find out exactly how you can put actionable strategies in place so you can have your sales and marketing functions running along in sync....

Like it or not, AI is here to stay..we sat down with Amanda Cole, CMO at Bloomreach, to discuss the ways in which CMOs can inject AI-powered strategies into new innovations and campaigns....

In this episode, we sit down with Morgan J Ingram to discuss the most interesting findings from the Growth CMO Report 2024 about personnel that CMOs need to rely on to help meet their growth goals....

Jim Kraus, President of Buyer Persona Institute, joined us on CMO Convo to share why you need to move away from demographic-style personas and start using decisions and behaviors to understand your market....

Adam Azor, EVP of Global Marketing at Sportradar, joins us to share what a world without third-party cookies could look like....