CMO Convo

In this episode of CMO Convo, hosted by Michal Lasman, they dive into the importance of understanding customer journeys, integrating AI tools without losing creativity, and navigating the increasingly complex marketing tech stack....

In this episode of CMO Convo, Global Marketing Leader Michal Lasman sits down with Steve Keifer, CMO at Ordway, to dive into the real challenges of budgeting, balancing brand with demand, and the all-important task of communicating marketing metrics to stakeholders....

We sat down with Fractional CMO Katie Smith, to find out how fractional CMOs can leave their mark across multiple industries!...

In this episode of CMO Convo, we had the pleasure of speaking with Ramon Soto, the Chief Marketing Officer at Northwell Health. Ramon...

We sat down with seasoned marketing veteran Kelly Hopping to find out exactly how you can put actionable strategies in place so you can have your sales and marketing functions running along in sync....

Like it or not, AI is here to stay..we sat down with Amanda Cole, CMO at Bloomreach, to discuss the ways in which CMOs can inject AI-powered strategies into new innovations and campaigns....

In this episode, we sit down with Morgan J Ingram to discuss the most interesting findings from the Growth CMO Report 2024 about personnel that CMOs need to rely on to help meet their growth goals....

Jim Kraus, President of Buyer Persona Institute, joined us on CMO Convo to share why you need to move away from demographic-style personas and start using decisions and behaviors to understand your market....

Adam Azor, EVP of Global Marketing at Sportradar, joins us to share what a world without third-party cookies could look like....

Sustainability isn't just good for the planet, it's good for business too. So clearly, it's important for brands to make a big deal about the sustainability innovations they're rolling out....

Tim Hines joined us on CMO Convo to share his insights on what makes great entrepreneurs, and the lessons CMOs can take from their approaches....

We're kicking off 2024 with Sarah Roberts, CMO of Boldyn Networks, to discuss why maintaining a human connection and focus is going to be critical to success in the coming year....

2023 was quite a year for marketing leadership. New challenges and opportunities appeared around every corner. And now there's a new year a'comin', full of possibility and potential....

Brand experiences can have a huge impact, but CMOs need to show the ROI of experiences to secure buy-in from stakeholders....

We sat down with Ariadna Navarro, Chief Growth Officer at VSA Partners, to discuss how CMOs can make the case to stakeholders on why time and resources need to be assigned to long-term plans....