Articles

Several factors influence consumer behavior, including psychological, social, cultural, personal, and economic. CMOs must understand how these factors impact the customer buying process so that they can also understand what turns a lead into a converted customer....

True alignment is key to success. When marketing and sales are on the same page, they can work together to identify and target high-value accounts that are most likely to convert into customers....

To get started with ABM, you need the ABM tech stack, right? Wrong! And according to our guest, Kristina Jaramillo, Founder of Personal ABM, approaching ABM that way can have negative long-term implications for your entire ABM strategy....

We spoke to Miruna Dragomir, CMO at Planable, to get the full rundown of the current state of marketing attribution, the scenarios we can and can't use it in, and what the future might hold as new technologies emerge....

Mai Fenton, CMO of Superscript, has built an exciting, dynamic brand, by refusing to follow "traditional" B2B tactics, and by investing in brand building as early as possible. An approach that's resulted in fantastic growth and a host of awards....

Many have forgotten the principles of ABM and how it needs to be hyper-personal to the account, the individual buying committees, and to the human buyers themselves....

We're back with Aidan Casey, CMO of Paintru, who joined us for another episode of CMO Diaries to discuss her approach that's practically doubled her email conversion rates....