Articles

As a B2B brand, you can leverage B2C tactics to engage customers, nurture leads, and drive growth in the omnichannel world. Learn more....

Nominate marketing leaders for CMOs to Watch 2025. Help us spotlight the visionaries shaping the future of marketing leadership....

Appreciation is one of the many hard and soft skills modern-day leaders must possess. This guide will tell you why every leader must show appreciation toward their employees, coworkers, and business partners....

Explore how AI has improved marketing tasks and the key considerations for leveraging AI in modern marketing strategies....

On April 19, Google concluded its first core update of 2024 – 46 days after it began on March 5. The multifaceted rollout was...

I've seen too many former disruptors get comfortable, go bland with their marketing, and pay the price as sales stagnate and customers become confused about what made the brand special in the first place....

Here are five reasons why a packaged CDP is not a good choice for most enterprise brands – and one good reason why a composable CDP is the right way to go....

Marketing teams are uniquely positioned to illuminate the critical nature of cybersecurity for businesses and to improve the adoption rate and implementation of better security strategies....

People want to feel emotionally engaged with brand messaging and content. To evoke those feelings, I advise balancing pathos with logos – the rational, logical side of your argument....

Marketing is fundamentally about forging human connections and relationships. What better way to achieve that than by structuring your brand storytelling around the archetypal character dynamics that have resonated across cultures and centuries of human storytelling?...

We're back with Gastón Tourn, as we dive into the big world of story structures and how to apply them in modern marketing storytelling....

A fragmentation of advertising channels and commoditization of bidding tools has led to an emerging focus on Creative Ad Tech as the core component of future-forward marketing stacks....

Am I for real asking creativity in IT Marketing? Why would IT industry communications need creativity, emotional cues, and compelling stories? Don’t worry, I am not going to judge you, after all it's something we have all witnessed the IT industry communicating....

Experiential marketing is essential for brands aiming to forge meaningful connections and memorable experiences with their audiences....

What is it about some brands that create cult-like devotion from customers? That's a question we're tackling with Dan Cobb, Chief Strategy Officer and CEO of Daniel Brian Advertising, as we examine how and why customers can become "irrational advocates" for brands, and what this means for CMOs....