Articles

Diversity, equity, and inclusion are three pillars that work together to build environments where people feel valued, empowered, and included....

I’m David Zeledon, a paid marketing manager with over five years in digital marketing, and right now, I’m more excited than ever about where AI is headed for enterprises....

All too often, accessibility is treated as an afterthought, tacked on at the end of the development process rather than integrated from the start....

Explore how unconscious bias silently shapes hiring, promotions, and team interactions, undermining diversity and potential....

As a B2B brand, you can leverage B2C tactics to engage customers, nurture leads, and drive growth in the omnichannel world. Learn more....

Nominate marketing leaders for CMOs to Watch 2025. Help us spotlight the visionaries shaping the future of marketing leadership....

Appreciation is one of the many hard and soft skills modern-day leaders must possess. This guide will tell you why every leader must show appreciation toward their employees, coworkers, and business partners....

Explore how AI has improved marketing tasks and the key considerations for leveraging AI in modern marketing strategies....

On April 19, Google concluded its first core update of 2024 – 46 days after it began on March 5. The multifaceted rollout was...

I've seen too many former disruptors get comfortable, go bland with their marketing, and pay the price as sales stagnate and customers become confused about what made the brand special in the first place....

Here are five reasons why a packaged CDP is not a good choice for most enterprise brands – and one good reason why a composable CDP is the right way to go....

Marketing teams are uniquely positioned to illuminate the critical nature of cybersecurity for businesses and to improve the adoption rate and implementation of better security strategies....

People want to feel emotionally engaged with brand messaging and content. To evoke those feelings, I advise balancing pathos with logos – the rational, logical side of your argument....

Marketing is fundamentally about forging human connections and relationships. What better way to achieve that than by structuring your brand storytelling around the archetypal character dynamics that have resonated across cultures and centuries of human storytelling?...

We're back with Gastón Tourn, as we dive into the big world of story structures and how to apply them in modern marketing storytelling....