AI

A CEO and CMO discuss the importance of alignment on the use of AI for marketing....

Looking ahead, it will be critical to connect with your audience on a profound human level....

Having witnessed firsthand the profound shifts in the industry, I've come to realize that while AI holds transformative promise, the heart of marketing still lies in the people, their ideas, and their strategic thinking....

B2B Organizations have a profound responsibility when building and deploying AI systems that impact other businesses and ultimately, people....

When ChatGPT burst onto the scene a little while back, a lot of people’s first reaction was, “Well, I guess we don't need content marketers anymore.”...

In this article, I’ll guide you through the essentials of managing first-party data, why it's important, and how to effectively leverage it for your brand's growth and integrity....

Discover the tools and assets you need to triumph as an unrivaled marketing leader in 2024....

Discover what top marketing leaders are prioritizing....

It is critical that we think carefully about how our teams have to evolve with the introduction of AI....

In this article, I’ll share insights on how we, as marketers, can forge a path forward in this new era, balancing technology, values, and the undeniable importance of human connection....

We're kicking off 2024 with Sarah Roberts, CMO of Boldyn Networks, to discuss why maintaining a human connection and focus is going to be critical to success in the coming year....

2023 was quite a year for marketing leadership. New challenges and opportunities appeared around every corner. And now there's a new year a'comin', full of possibility and potential....

As customer expectations continue to evolve, brands need to up their game if they want to surprise and delight. It's time for a fresh approach to meet today's demands....

Delving into the world of AI for marketing and e-commerce content creation is an adventure in innovation and efficiency. I've witnessed firsthand the transformative power of AI when applied thoughtfully to content strategies....

In this article, I delve into the dynamic shifts propelled by AI in marketing and present concrete instances of AI applications, illustrating its transformative power and offering guidance on how your business can adopt AI swiftly....