What makes a CMO? In this case, we’re not talking about their skill or personality traits. Instead we’re literally talking about what CMOs have done to reach their position: their experiences and career paths.

As a startup or small player, you’re fighting an inherent disadvantage when it comes to content marketing and SEO. The big domains have spent years accumulating domain authority that’ll help them rank more easily. However, that doesn’t mean you’re doomed.

With digital marketing, there are a lot of ways to get started. There’s SEO, social media, ads on Google/Facebook/Instagram and whatnot. You think it is going to be simple because there’s so much written out there on digital marketing, you can just coach yourself real quick.