I’m constantly seeing conversations about scaling marketing, so I thought it would be a good time to share what I’m focusing on in the near future, and why.

I was surprised to hear that many customer marketing teams still feel the leading role is out of reach. That’s why I’ve outlined strategies that will allow customer marketers to take center stage.

Many organizations are starting to build around “customer-led growth”. To explain what this means, there’s no better person than Amanda Malko CMO of G2, and tireless advocate for the power of the customer voice.