Join me as we delve into the five practical steps that can bridge the chasm between sales and marketing and set the stage for unparalleled growth and collaboration.

To achieve real sales and marketing alignment, CMOs need to be more proactive in building a positive relationship between the two functions.

One of the chief challenges facing many CMOs is making sure that marketing’s goals not only align with the organization’s goals, but are in sync with the goals of all the different departments you need to support, or need support from.