In this episode of CMO Convo, we sat down with Paula Catoira, CMO of Reach3 Insights and Rival Technologies. With a rich background spanning engineering, product marketing, and strategic planning, Paula shares how her cross-functional experience has shaped her leadership style and driven marketing success.
Join us as we explore how Paula’s journey empowers her to align teams, adapt to challenges, and create impactful marketing strategies.
Key Talking Points:
- Bridging silos: How Paula uses cross-functional insights to align marketing, sales, and product teams.
- OKRs in action: Strategies for setting clear, actionable OKRs that drive focus and alignment.
- Resilience in leadership: Why adaptability is essential in today’s dynamic marketing landscape.
- Budgeting like a pro: The importance of real-time budget management for agile decision-making.
About the Guest: Paula Catoira
Paula Catoira is the CMO at Reach3 Insights and Rival Technologies. With a career spanning continents and industries, she brings expertise in product marketing, revenue operations, and strategic planning. Paula is passionate about aligning teams and driving results, blending technical and strategic skills to fuel growth.
Catch this episode of CMO Convo for Paula’s actionable insights and leadership advice! And if you're a bit strapped for time, why not check out the audio only versions on the go.
