I’m constantly seeing conversations about scaling marketing, so I thought it would be a good time to share what I’m focusing on in the near future, and why.

Marketing and business are constantly evolving, so how are you planning on doing the same as a CMO? According to Jason McClelland, CMO of Shutterstock, it’s not just about sitting passively and waiting for change to come, you have to be proactive.

Why does this struggle exist when research shows building strong brands ultimately drives better financial outcomes than focusing just on immediate pipeline?