In a world of constant automation, staying connected with customers has never been more challenging—and important. As the CMO at X-Caliber, Bonnie Habyan brings over 20 years of marketing experience, offering insights into how marketing leaders can bridge the gap between technology and creativity to maintain meaningful customer relationships.

In this episode of CMO Convo, hosted by Michal Lasman, they dive into the importance of understanding customer journeys, integrating AI tools without losing creativity, and navigating the increasingly complex marketing tech stack.

Watch the full episode right here.👇

Key Takeaways

  • The marketing shift: CMOs face an increasing amount of administrative work due to the complexity of modern marketing tech stacks.
  • Tech stack integration: Effective CRM systems and tools like Zapier help streamline operations but still require human oversight to ensure smooth integration.
  • AI's role: AI is a powerful tool for research and brainstorming, but it's not a replacement for human creativity or deep customer understanding.
  • Customer-centric marketing: Building lasting relationships requires delivering value, understanding the customer journey, and personalizing interactions.
  • Staying Creative: In a data-driven world, creativity thrives when marketers focus on value-driven content that speaks to customer needs, not just sales pitches.
  • Future-Proof Skills: Marketers need to balance both analytical and creative skills, mastering the use of AI and project management tools to drive success.

And if you're a bit pressed for time, why not check listen here?

About the guest

Bonnie Habyan is a seasoned marketing leader with over two decades of experience in both traditional and digital marketing. As the CMO of X-Caliber, she combines her deep communications background with a strong understanding of finance and technology.

Bonnie's unique career journey from journalism to marketing leadership has given her the perspective needed to guide a fast-growing company through the digital age while maintaining a personal connection with customers.

She believes that the key to successful marketing lies in creating value for customers, personalizing experiences, and understanding their needs deeply. Bonnie’s philosophy is centered on consistency, persistence, and doing the work others won’t—principles she continues to apply as she leads her marketing team into the future.

Get involved

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