CMOs to Watch in 2025

Somil Agrawal is a seasoned marketing leader with over 16 years of experience driving growth across global B2C and B2B organizations. Known for a 360-degree approach to problem-solving, he has excelled in managing P&L, product marketing, digital, brand, and partnerships across industries like telecom, e-commerce, SaaS, and health tech.

His contributions include leading multi-billion dollar businesses and pioneering industry-first collaborations with giants like Google and Facebook. Passionate about customer-first solutions, Somil is focused on delivering measurable business results.

As an accomplished B2B marketing leader with over 18 years of experience, Sandra’s professional journey has been rooted in driving growth. Having worked in dynamic sectors such as SaaS, market research, technology, cloud services, managed services, financial services, and legal technology, her breadth of knowledge has been fundamental to her accomplishments.

This varied industry expertise has cultivated a well-rounded perspective, enabling her to deliver tailored marketing solutions that resonate with diverse market needs.

Aijaz is an astute global marketer. For companies aiming to expand market share and build lasting brand value, Aijaz builds, scales, and optimizes high-performance marketing organizations. With two decades of proven results-driven experience, he fosters a culture focused on revenue-generating partnerships and steadily enhancing company valuation.

He has helped companies raise capital, grow significantly, and facilitate acquisitions. Specializing in technology marketing, Aijaz brings a greater understanding of the tech landscape and has experience with diverse commercial models. He has led teams of all sizes to goals aligned with the company’s vision.

Adam is the EVP of Global Marketing for Sportradar, the world’s leading sports technology company (NASDAQ: SRAD) responsible for the global marketing team. Before joining Sportradar in 2018, he held senior marketing and leadership roles for leading agencies such as CSM, BMB, and Jack Morton.

Adam has led campaigns and marketing strategies for several global brands including Microsoft, Molson Coors, LinkedIn, Qualcomm, Sony, Nintendo, and Coca-Cola. He’s had a diverse marketing career, having worked in various disciplines from advertising and digital to events and product marketing, across both B2C and B2B businesses.

Annika is a dynamic and accomplished marketing executive and currently serves as Vice President of Marketing at L2L in Minneapolis, where she leads global marketing strategy and drives organizational growth.

Her exceptional leadership and innovative marketing approach have earned her great recognition, including being named to The Learning Guild's 30 Under 30 in Learning (2022) and receiving the Marketing Leader of the Year 2021 award in the Netherlands (SaaS Awards).

Marco Carrucciu is a visionary marketing executive with over two decades of experience in digital transformation and customer experience innovation. He pioneered the first worldwide customer experience omnichannel project at Ferrari in 2002, setting the stage for a career marked by groundbreaking achievements.

As VP of Marketing at TradeStation Group, Marco leverages AI and data science to optimize customer acquisition and personalization. His expertise spans blockchain, AI, machine learning, and extended reality, which he applies to create cutting-edge omnichannel experiences.

Paula Catoira is the Chief Marketing Officer at Rival Group, the parent company of Rival Technologies and Reach3 Insights. She has over 20 years of experience in marketing and over a decade in the B2B SaaS industry. Before joining Rival Group, Paula worked as Chief of Staff for the CEO at Allocadia, leading strategic projects across the organization, advancing the company’s growth, and laying the foundation for a successful acquisition.

As CMO at Rival, Paula is responsible for driving go-to-market strategy and execution, leading the marketing, sales development, and revenue operations. Paula holds a bachelor’s degree in mechanical engineering and industrial and an MBA from IBMEC in Brazil.

As an accomplished and visionary strategic marketing leader with over 17 years of experience in the B2B SaaS industry, Sajag has dedicated his career to driving customer-centric revenue growth and operational excellence.

He takes pride in forging robust partnerships, guiding revenue growth strategies, cultivating meaningful relationships, and delivering impactful results, all while captivating C-level executives, investors, and VCs.

Delivering growth, crafting communication, and pioneering marketing strategies for ambitious scale-ups and start-ups, Mehak brings 14 years of experience in net impact sectors. She champions health equity, leads the charge in decarbonization and emission mitigation, and ignites change with EDI initiatives that truly matter.

She currently serves as Fractional Head of Growth at Skytree in Amsterdam, where she has been driving strategic growth initiatives. Additionally, she holds the position of fractional Chief Marketing Officer at Candle Shack Limited. Her dual roles showcase her ability to provide strategic marketing leadership across different markets and industries.

Tim leads efforts to transform workforce development through generative AI. Previously, as CMO at Airkit.ai, he pioneered the “AI Agent in Enterprise” category, contributing to its acquisition by Salesforce. Tim’s career spans leadership roles at IGN Entertainment (acquired by Electronic Arts), OUYA (acquired by Razer), and HackerOne, highlighting his strategic vision and team leadership.

A Northwestern University graduate, he also serves on the Board of Directors for The Priority Center, a program that gives people tools to end the generational cycle of trauma, demonstrating his dedication to innovation, growth, and social impact.

With 20 years of experience in B2B software and SaaS marketing, Amanda specializes in go-to-market strategy, lead generation, account-based marketing, and integrated digital marketing. She has a proven track record in driving KPIs and OKRs, with expertise in corporate branding, storytelling, and consultative marketing.

Amanda has led global teams in sales and marketing roles across alliances, demand generation, solutions marketing, and events for leading Supply Chain Management (SCM) and Enterprise Resource Planning (ERP) software companies. A California native, Amanda lives in Charlotte, NC with her family. She holds an MBA from Arizona State University.

As a dynamic and results-driven intrapreneur, Francesco blends product, marketing, and technology expertise to spearhead transformative business solutions. With over 15 years of experience leading product innovation, digital transformation, and commercialization across global markets, he's driven growth and elevated customer experience for Fortune 200 brands in highly complex environments.

His career is marked by building and guiding high-performing, diverse teams across Europe, Asia, and the US to achieve ambitious business outcomes. In his current role, he leads an integrated marketing function, overseeing Events, Product, Content, Digital, MarTech, and regional go-to-market execution across the bowtie.

Virginia is a highly motivated business leader and marketer with excellent project management and communication skills and a proven ability to deliver results. She’s proficient in translating corporate strategies into marketing strategies, with experience delivering multi-lateral, integrated campaigns in the B2B sector.

She also has extensive experience building high-performing teams and managing/coordinating internal and external stakeholders across multiple geographies, businesses, and cultures.

Morten Friis-Olsen, CMO at Semler Mobility, is a leading figure in data-driven marketing. With expertise in digital technologies and customer-focused sales, he uses data to optimize campaigns and revolutionize the customer journey. His innovative strategies and commitment to transparency set a new standard for customer-centricity in the automotive sector.

Friis-Olsen blends data expertise with ethical marketing, ensuring a cohesive and customer-centric approach across Semler's diverse portfolio of Volkswagen Group brands. His background in promoting Copenhagen as a world-class destination further strengthens his understanding of consumer behavior and effective marketing strategies.

As a leader driven by curiosity and collaboration, Adrian’s experience spans multiple sectors. His background in building high-performing teams and crafting innovative strategies has allowed him to deliver successful ROI in the entertainment, SaaS, food supply chain, consumer goods, and animal health sectors.

He approaches leadership by treating everyone like a client and fostering a culture of creativity and curiosity. Whether it's creating impactful brand stories or driving strategic growth, he pushes boundaries while staying grounded in the mission of improving lives and outcomes.

Brig. Gen. Antoinette R. Gant assumed duties as the Chief of the Army Enterprise Marketing Office (AEMO), Chicago, Illinois, in September 2023. In this role, she leads the corporate marketing office for the United States Army and is responsible for developing, executing, and analyzing national-level marketing campaigns in support of the Army’s recruiting mission.

This includes marketing strategy and branding to increase talent acquisition and retention. She leads the team taking Army marketing from the industrial age into the information age by modernizing the prospect’s journey and delivering the soldiers and leaders of tomorrow.

Milesh Gogad is a storyteller with a passion for building purpose-driven brands and teams. He’s a commercially leaning marketer with a flair for B2B technology and communications. A hands-on leader with a bias for action, Milesh loves to connect data, dots, and people to drive business impact through creative storytelling.

He values the diversity of thought and intentionally staffs his team with talent from different industries and companies of varying sizes. As the CMO for Indegene, he is responsible for driving growth for the brand and the business. Through a simple listen-create-amplify approach, his team wakes up every day to enable #FutureReadyHealthcare.

Bonnie is a Chief Marketing Officer who leverages entrepreneurial, forward-thinking, digital, and traditional marketing acumen to support the strategic vision of a growing, progressive company.

She strives to deliver marketing expertise and to serve as an internal and external ambassador of the corporate brand, reaching across departments and disciplines to add significant value and deliver results.

As the Chief Marketing Officer at System Pavers (the United States' #1 Outdoor Living company), Cassi leads a team driving multi-channel performance strategies, resulting in tens of thousands of in-home appointments annually.

She manages over 100 total employees across the contact center, performance, brand, and field marketing teams, achieving significant growth in existing markets and expansion into new major cities, boosting company presence and revenue.

Millie Hogue is a growth marketing leader with over a decade of experience innovating within the data and technology industry. Her passion is bridging the gap between exceptional leaders and the advanced data solutions and AI strategies that help them enhance operations and drive organizational outcomes.

Jocelyn is a seasoned Chief Marketing Officer and brings extensive leadership experience across multiple sectors including healthcare, non-profit, and professional services.

Her career spans notable organizations such as the American Bar Association, Girl Scouts of the USA, and GE Healthcare, where she has consistently driven revenue growth and organizational transformation.

David is a B2B marketing leader currently serving as Chief Marketing Officer of Europe at Wipro. With over 20 years of Cloud and SaaS experience, David is a recognized Global B2B CMO, frequently featuring on podcasts and at industry events. His career spans industry giants like Google, Salesforce, SAP, and Oracle, as well as hyper-growth AI startups.

David’s expertise lies in using new technology to drive transformative go-to-market strategies, enhancing marketing effectiveness, and optimizing revenue operations. Known for his ability to increase market share and deliver double-digit revenue growth, David excels in integrating marketing and sales capabilities to accelerate cloud, SaaS, AI, and digital growth across significant technology organizations.

Steve is a seasoned technology CMO and has led marketing and product management teams at multiple high-growth SaaS companies that achieved billion-dollar valuations. He specializes in helping small and midsized companies build challenger brands, engineer predictable revenue through demand generation, and create powerful sales enablement programs.

With extensive experience marketing complex business solutions, he’s presented in over 10 countries and authored a book on e-commerce technology's impact on global markets.

A B2B marketing and communications executive, Jean brings extensive experience leading organizations focused on product marketing, digital campaigns, press, analysts, and social media in the technology and telecom industries.

Passionate about inspiring and leading high-performing teams, she has a strong track record as an analytical and strategic thinker with the ability to identify growth opportunities, structure plans to pursue them, and collaborate across complex matrixed organizations. She is adept at crafting and communicating strategies to engage audiences, strengthen brands, demonstrate thought leadership, and drive revenue.

Tonia brings over 19 years of experience leading global marketing initiatives across the energy, technology, and financial services sectors. As a member of the Chartered Institute of Marketing (MCIM), she excels in orchestrating comprehensive marketing strategies, developing new business opportunities, and delivering multifaceted campaigns.

She combines strategic vision with proven execution skills to deliver measurable business value, while continuously seeking new challenges that allow for both personal and professional growth.

With more than twenty years of global marketing leadership in top-tier technology companies, Mitul has cultivated a deep expertise in driving business growth across international markets. This is reflected in his company's recognition on three occasions as one of Forbes' "200 Best Under a Billion Companies."

Sadé brings expertise in developing groundbreaking advertising products and solutions. Before TIME, she was at Forbes, where she founded the Representation and Inclusion Practice, an award-winning B2B advertising business that transformed how marketing partners approached DEI in their growth strategies.

Sadé led all aspects of the Practice, from business development and sales strategy to client relations and sponsorship execution. Her innovative work in advertising earned her recognition as one of the International News Media Association's 30 Under 30.

Buli Ndlovu is a multi-award-winning marketing professional with over 18 years of experience across an array of industries, including FMCG, and telecommunications. Most recently, financial services, where she currently occupies the position of Executive Head of Marketing for Retail and Business at Nedbank.

A strategic leader in the financial services industry, Buli is truly passionate about and has consistently delivered work that is socially impactful, commercially viable, and brand-differentiating.

For nearly two decades, Nicole designed, built, and scaled marketing and communications programs for over 30 brands, from global Fortune 500 corporations to breakout technology startups. In that time, she helped lead companies through rapid growth and transformative inflection points, including company and product launches, multi-billion dollar acquisitions and mergers, and IPO.

Her work in the Transportation Technology market began in 2016 when she led the launch of trucking company Otto through to its acquisition by Uber. In that same year, she joined Luminar to bring the company out of stealth, then took on the role of Chief of Staff in 2018, and by 2020 the business went through a successful IPO.

Sienna Quirk is passionate about messaging, go-to-market strategy, and positioning that connects with customers, internal teams, and partners in the Salesforce and cloud marketplace ecosystems.

She has worked for several startups and ISV, including Quantum Metric and Conga. She was the COO of GTMGuides, which was acquired by Invisory, where she is currently CMO.

Katrine Rasmussen is a seasoned marketing professional with over a decade of international experience in digital growth and acquisition. She excels at blending SaaS, digital marketing strategy, and data to deliver measurable results.

Her passion for collaboration fuels her dynamic, people-centric leadership style. With a knack for getting things done and a love for startups, Katrine is committed to transforming challenges into opportunities for growth and success.

A trailblazer in marketing and storytelling, Fara Rosenzweig brings over 20 years of expertise and has earned an Emmy Award. As Head of Marketing at ZEALS, she leads AI-driven customer engagement efforts, crafting bold strategies that challenge norms while delivering measurable success.

Philippe Ruttens has 30 years of global & EMEA B2B marketing experience in various marketing and communications roles. As a B2B Revenue Marketing and RevOps specialist, Phil helps now Tech/SaaS companies from 50 to 5000 employees transform their marketing team, operations, and performance, growing their ROI, CAC Payback, and ARR.

His expertise in demand generation, digital marketing, marketing operations, and channels, combined with Board experience and team transformation, helped him combine strategic vision, roadmap planning, and practical and measurable execution with a growth- and hacking-focused mindset.

Sam is the Executive Director of Marketing and Communications at BCB Group, a leading global crypto-dedicated payment services provider, leading the strategy and execution for all communications and responsible for global B2B marketing and PR.

Vidhya leads the global marketing and product organization across corporate, brand, product, client, partner, and field marketing at Magnit. She brings a successful track record of digital disruption, repositioning companies, and creating categories for relevance and growth.

Most recently, she served as Blue Yonder’s Senior Vice President of Marketing where she was responsible for brand, product, and industry marketing, GTM strategy, and enablement. Before Blue Yonder, she was a marketing leader with some of the world’s most notable organizations including ServiceNow, BMC, Cisco, and Oracle. Vidhya is also a board member at FirstBoard.io®.ne

A dynamic marketing executive, Vaios currently serves as Chief Marketing Officer at Amina Charging, where he oversees global marketing strategy and leads a high-performing team across communications, product marketing, digital efforts, and brand design.

His career progression through partner marketing and product marketing leadership roles reflects his expertise in building a strong market presence and driving business growth. Previously at Easee, he led product marketing initiatives and developed comprehensive go-to-market strategies while mentoring growing teams.

Michaela is a data-driven CMO with 10 years of experience in both B2B and SaaS sectors, specializing in demand generation, brand transformation, and customer-centric growth. She is particularly passionate about tech, AI, and thought leadership, as well as driving measurable results in dynamic markets.

With over a decade of experience driving growth, Asaf has helped transform the University of the People from a small team of five into an institution serving over 150,000 students. Renowned for his expertise in audience acquisition, he achieved industry-leading results with a 99% lower-than-average acquisition cost.

He has raised over $50 million and built partnerships with global leaders like Google, Adobe, and Microsoft. A strategic advisor to startups and an advocate for leveraging AI and emerging technologies, Asaf is committed to building diverse, inclusive teams and scaling organizations with efficiency and innovation.