CMOnow is your chance to stream exclusive talks and presentations, hosted by marketing experts and industry leaders.
It's a unique opportunity to watch the most sought-after marketing content. Each stream delves deep into a key marketing topic, industry trend, or case study. Simply sign up to watch any of our upcoming live sessions.
🎥 Access exclusive talks and presentations
âś… Develop your understanding of key topics and trends
đź—Ł Hear from experienced marketing leaders
👨‍💻 Enjoy regular in-depth sessions
Take a look at what we've got coming up 👇
- From vision to reality - The CMO's role in upholding brand narrative [Coming soon]
- AI for CMOs: Data integrity, content innovation, and scalable delivery [Coming soon]
- Trendspotting and futurecasting: Strategies for creating new revenue streams [Coming soon]
- The power of brand storytelling: Increasing customer demand and engagement [Watch OnDemand]
- How to speak the language of the CFO for maximum growth [Watch OnDemand]
From vision to reality - The CMO's role in upholding brand narrative
December 17, 2024
4:00pm GMT | 11:00am EST
COMING SOON
Join Eugenia Blackstone, Forbes Top 50 Entrepreneurial CMOs in 2024, sharing her experiences and strategies for transforming a visionary brand narrative into a compelling reality.
This talk will explore the CMO's journey in upholding and advancing the brand story, from initial conception to execution, across multiple channels inside and outside the organization.
Attendees will gain insights into the strategic processes of maintaining brand integrity, ensuring consistency, and creating an authentic connection with the audience.
Meet the speaker:
Eugenia Blackstone, CMO, Iris Powered by Generali
AI for CMOs: Data integrity, content innovation, and scalable delivery
January 22, 2025
4:00pm GMT | 11:00am EST
COMING SOON
As a marketing leader, you know the importance of AI but do you know how to leverage it effectively? Join Francesco as he delves into strategies for using AI to enhance content creation and scale marketing efforts successfully. We will delve into the critical aspects of ethical data sourcing, innovative content authoring, and efficient delivery technologies.
Meet the speaker:
Francesco Federico, Global CMO, S&P Global
Trendspotting and futurecasting: Strategies for creating new revenue streams
February 26, 2025
4:00pm GMT | 11:00am EST
COMING SOON
Join Jocelyn as she explores how to navigate the shifting marketing landscape and identify new revenue streams through innovative strategies. The discussion will focus on leveraging existing assets, utilizing customer insights, and applying trendspotting and futurecasting to uncover and validate new opportunities.
Meet the speaker:
Jocelyn Johnson, CMO, American Bar Association
The power of brand storytelling: Increasing customer demand and engagement
Join us for an engaging session with Eventbrite’s Chief Marketing Officer, Tamara Mendelsohn & Personify Health's Chief Marketing Officer, Erica Morgenstern, as they explore how brands can create, develop and encourage loyalty and demand through storytelling.
In this session, you'll discover the essential elements of effective brand storytelling and its profound impact on customer engagement.
Meet the speakers
Tamara Mendelsohn, CMO, Eventbrite
Tamara leads a multi-disciplinary group of marketers responsible for driving brand awareness, acquiring new creators and attendees and strengthening relationships with existing ones. She was one of Eventbrite’s earliest hires in 2009, and built the company’s global marketing team from the ground up to 60+ people.
Erica Morgenstern, CMO, Personify Health
A savvy, senior marketing communications executive with success in executing effective and creative programs for public and private companies that increases awareness and stimulates action. Erica specializes in guiding companies navigating the critical start-up to high-growth phase with funding, M&A, market-building and potential IPO activity.
How to speak the language of the CFO for maximum growth
Learn how to effectively communicate with CFOs and drive maximum growth in your business. In this session, Katheline, Senior Director at LinkedIn, shares her expertise on transitioning from marketing to money making.
- Discover the strategies and language that resonate with CFOs and unlock the potential for revenue generation.
- Gain insights into the importance of data-driven decision making and how it impacts B2B sales.
Meet the speaker
Katheline Jean-Pierre, Senior Director, U.S. Financial Services, Enterprise Group, Linkedin Marketing Solutions at LinkedIn
Katheline is an accomplished Advertising Sales & Growth Marketing Executive who delivers proven strategies that drive sustainable growth at scale across various verticals in both B2B and B2C sectors. Her expertise spans from startups to Fortune 10 companies.
With deep insights into the ever-changing landscape, Katheline offers solid governance and expertise in emerging technologies, sales, blockchain, DEI, cybersecurity, retail, marketing, and product management. Her extensive experience in launching products in global markets and guiding commercialization using innovative business models makes her invaluable to companies aiming to scale, enter new markets, or leverage innovation for growth.
Panel | Cultivating dynamic and inclusive marketing teams to empower success
The success of any modern marketing endeavour hinges on the strength of the team behind it. A one-size-fits-all approach to marketing team composition and dynamics is no longer effective. To thrive, CMOs must cultivate dynamic and inclusive marketing teams that not only adapt to changing trends but also leverage the power of diversity to drive innovation and meaningful connections with customers.
