The role of the Chief Marketing Officer (CMO) has never been more dynamic. As economic challenges, technological breakthroughs, and evolving business priorities reshape the marketing industry, today’s CMOs are being asked to navigate unprecedented complexity to drive growth and deliver measurable results.

That’s why we created the CMO Insights Report, 2025 — your definitive guide to understanding the modern CMO's evolving priorities, strategies, and challenges.

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What’s inside the report?

This year’s report, built on insights from 119 CMOs across a range sectors and organizations, explores:

  • The rise of specialists: Discover why SEO, video, and social media positions marketing are outpacing traditional marketing generalist roles in 2025.
  • AI’s role in marketing: See how AI is reshaping marketing priorities and structures – but why adoption is far from universal.
  • Economic adaptation: Learn about the steps CMOs are taking to thrive amidst shrinking budgets, stubborn inflation, and steeper interest rates.
  • Collaboration challenges: Understand which departments CMOs find it hardest to work with, and how they're addressing these issues.
  • Diversity in marketing: See why diversity is now considered a strategic imperative for innovation and success.
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Get ready for 2025

👀 Compare Your Approach: See how your goals and strategies match up with other CMOs.

✍️ Get Practical Ideas: Use what you learn to guide hiring, choose tools, and set your team’s priorities.

🏃‍♀️ Stay Ahead: Be ready for the trends that will shape marketing in 2025 and beyond.

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