"Started from the bottom, now we're here." - Drake, 'Bottom'
We're celebrating hitting 100 episodes on CMO Convo with a special episode! Guest hosted by our own CMO, Bryony Pearce, featuring Mai Fenton, CMO of Superscript, and Virginie Faucon, former CMO of BBC Maestro, this is our first episode recorded in-person. Which is why it's the first one where you get to enjoy a video!
The topic: overcoming obstacles as a woman marketer, and the importance of elevating and championing diverse voices.
Key talking points
- Overcoming the challenges facing women marketing leaders in a world where female representation in the C-Suite is still shockingly low.
- Why diversity is an important policy to champion as a leader, no matter your gender.
- Advice for aspiring marketing leaders, from finding a mentor, to shaping your leadership style.
About our guests
Bryony Pearce, CMO of The Alliance
Bryony was practically a founding member of The Alliance, coming in to run our content. In 2022, she took the big step to take the reins of our entire marketing department as The Alliance's first CMO.
In that time, she's:
- Built, delivered, and marketed a 10+ hour, accredited course which brought in $1M+ in sales in the first 12 months, and is taken by orgs like TikTok, LinkedIn, Google, HubSpot, Etsy, and more.
- Scaled content strategies and teams from one brand to 15, and one person to a team of 20+. Cumulatively, bringing in 6M+ users/year.
- Built, executed, and oversaw marketing strategies spanning 25+ employees, 15 brands, 4 revenue streams, $12M annual revenue, and $2M ARR.
- Authored a non-fiction book (Product Marketing Misunderstood), read by 1,000s and rated 4.5/5.
In this episode, Bryony steps in to host CMO Convo's 100th episode, in order to share her experiences from her first time as CMO.
Mai Fenton, CMO of Superscript
Mai Fenton is the  Chief Marketing Officer at Superscript. Fueled by a passion for brand building and data-informed marketing, Mai has accumulated over two decades of experience in various sectors including CPG, ecommerce, tech, and lifestyle. She has an exceptional ability to lead teams in the implementation and delivery of data-driven revenue and customer growth strategies.
At Superscript, Mai oversees all aspects of brand marketing activity, both digital and offline. She plays a vital role in aligning the marketing department with the data and product teams to develop customer-centric, high-growth strategies. Notably, she successfully led the rebranding of Superscript in 2020 and continues to oversee the accelerated growth of the company's active customer base and revenue per user.
In addition to her role at Superscript, Mai serves as a Non-Executive Director on the Board of Henderson International Income Trust plc, an investment trust managed by Janus Henderson. She was previously the VP Marketing, EMEA at UNiDAYS, where she was instrumental in developing the UNiDAYS brand across the EMEA region, managing a diverse range of marketing and creative initiatives.
Mai's impressive achievements haven't gone unnoticed. She was recognized as a 2023 Revenue Marketing One to Watch, a 2022 CMO to Watch, and a 2022 Top 30 Most Influential Fintech Marketer.
Virginie Faucon, CMO
Virginie Faucon is an accomplished global marketing leader with two decades of experience in both B2C and B2B environments. Virginie's expertise spans from building marketing functions from scratch in fast-paced start-ups to holding leadership roles in prestigious companies such as EE, O2, Aviva, Sky, News UK, and BBC.
Known for her global acumen, Virginie has lived and worked in six countries, enriching her perspective on localized marketing. Apart from her professional responsibilities, Virginie is deeply involved in mentoring and coaching, fostering the next generation of marketing leaders through Bloom UK and Thrive with Mentoring.
With a unique blend of marketing mix and customer experience insight, Virginie is an expert in creating high-performing teams and delivering impactful results. She has a wealth of specialties including growth and performance marketing, eCRM, PR, branding, and influencer marketing.
Join the conversation
What did you think about this episode? Would you like to see more video episodes? Let us know, contact hello@cmoalliance.io, speak to us on our socials, or get involved with the discussion on the CMO Alliance Community Slack channel.
Got something to say on one of our podcasts, or know someone who would be a great guest? Get in touch, contact contribute@cmoalliance.io
Want to be a C-Suite badass like Bryony, Mai, and Virginie? Our C-Suite Masterclass Course will equip you with the tools and knowledge to do just that.
