5 simple words that can send shivers down the spines of many marketers: "How much will it cost?", especially when it's followed up with another 5 fear-inducing words: "You'd better talk to Finance." But is that relationship healthy for effective marketing teams?
Absolutely not, according to our guest on this episode, Andrea Linehan, who is sharing her experiences in teaching her marketing team to take ownership of costs and finance at every level.
You can find the full episode and more right here.
Key talking points
- The reasons why Marketing and Finance departments are often at odds, and why this is detrimental to success.
- How Andrea is encouraging her team to take ownership of finance at every level.
- Her advice for building inter-departmental relationships and collaborations.
About the guest
Andrea came to marketing through a fairly circuitous path, with an academic background in finance and accounting. After university, she worked in several different companies in the Middle East in various finance and business management roles, until she sort of stumbled into a marketing position by accident.
It was an eye-opening experience, and she quickly fell in love with the industry, and she's been a marketer ever since. Her background in finance has given her unique skills in managing marketing budgets and insights into that industry, and when she had the opportunity to apply those skills to fintech marketing, she jumped at the chance. She's been in the fintech industry in various CMO roles for the last 7 years, with her current role at CurrencyFair.com.
Get involved
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Want to guest on CMO Convo? If you have experience as a CMO, we want to hear from you! Whether you have a topic in mind or want to brainstorm some ideas, get in touch at contribute@cmoalliance.io.
Want to hear more from Andrea Linehan? She spoke at length on bridging the marketing/finance divide at our recent CMO Summit. Sign up for a pass to watch the panel OnDemand!
