Building a customer focused brand narrative [VIDEO]

Erin McLean, CMO at eSentire, joins us to share her career journey, discuss the importance of a brand story, and explain why and how you should put people at the heart of it.

As the co-founder and CMO of personal care brand Better & Better, Mary Costa knows how essential it is to be the representative of the customer in her role.

People expect brands to always be ahead of the curve, anticipating their needs—not trailing behind or vacant in action.