In this episode of CMO Convo, we had the pleasure of speaking with Ramon Soto, the Chief Marketing Officer at Northwell Health. Ramon shared his journey into healthcare marketing and delved into the innovative strategies Northwell is using to engage with consumers and differentiate itself in a competitive market.
In particular, the groundbreaking Netflix show "Lenox Hill", where Ramon shared real-life stories from within the walls of one of Northwell's hospitals as part of a powerful, purpose-driven marketing strategy.
Key talking points
- Ramon's Journey and Role at Northwell Health
- Definition and importance of purpose-driven marketing.
- The success of the docu-series "Lenox Hill" on Netflix.
- Using real stories and real people to build trust and engagement.
About the Guest
Ramon Soto is the Senior Vice President and Chief Marketing Communications Officer at Northwell Health, the largest private employer in New York State. With a career spanning over 10 years at Northwell, Ramon has led transformative marketing strategies that blend purpose-driven initiatives with innovative storytelling.
Prior to Northwell, Ramon held significant marketing roles at General Electric and Aetna, bringing a wealth of experience to his current position.
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