Will Whitham

We caught up with recent CMO Accelerator alumnus, Maureen West of Uberflip, to find out her biggest takeaways from the course....

B2B and B2C might seem like distinct specialties, but as a CMO it's quite likely you could find yourself running the marketing in an organization that does both....

We all know the importance of first impressions. And in the world of digital marketing, it's often your website that makes the first impression for your brand....

ABM has become one of the most effective forms of B2B marketing. And yet many people seem to focus on tech and account data to the detriment of the human element....

As a CMO, you need to be proactive in gathering and sharing feedback from customers and frontline teams across the entire organization....

Customer demands and government regulation over data privacy have never been higher, and they're only set to increase. But what if data privacy isn't a burden for CMOs? What if was actually a benefit for building brand trust?...

If you're struggling to get to grips with Gen-Z, understand millennial woes, or even just know what the heck Gen-X and Boomers are up to right now, we break down how you can get to know them in this episode....

We're joined by Betsy Rella to go over the current state of video measurement, why it's a problem, and to lay down the challenge of fixing things for media and tech companies alike....

In this article, we’re highlighting the advice from marketing leaders and CMOs on why you should be including customer conversations as a major part of your market research....

We caught up with a recent alumnus of our CMO Accelerator Course, Mariana Racasan, to get her thoughts on the course, what the big takeaways were, and how she plans on applying her learnings in the future....

For many people, the best stories are the ones that we have an emotional connection to. Should the same apply with marketing? Gastón Tourn, CMO of Curio, certainly believes so....

Now that we’re in 2023, we decided to run down our top 5 most popular episodes of last year, as well as give you a sneak peek into what we have in store for 2023....

In the third chapter of Story Masters, we sat down with Gastón Tourn to discuss the literary theory behind character roles, and how that can shape your approach to brand storytelling....

It can be tough to do great marketing without great products, which is why it's important for CMOs to have a productive relationship with their CPOs....

More than just "start, middle, end", or googling "three-act structure", thinking hard about how your marketing stories are structured influences how your audience engages and journies through them....