Members-only Articles The right way to build influencer marketing strategies I've witnessed firsthand the transformative impact of influencer marketing across various industries. My journey has been about adapting to this ever-changing domain, ensuring we're not just keeping up, but also setting trends in how businesses and influencers collaborate....
Members-only Ideas How retail brands can break the cycle of influencer abuse Marketers can no longer ignore the problem of influencers not getting paid what they're owed. Let’s examine why the brand-influencer relationship is out of whack and what marketers can do to recalibrate....
