Kristina Jaramillo

To get started with ABM, you need the ABM tech stack, right? Wrong! And according to our guest, Kristina Jaramillo, Founder of Personal ABM, approaching ABM that way can have negative long-term implications for your entire ABM strategy....

Many have forgotten the principles of ABM and how it needs to be hyper-personal to the account, the individual buying committees, and to the human buyers themselves....