Ken Oestreich

Ken Oestreich brings 25 years of Marketing advisory and leadership for product introductions and category creation across recognized B2B companies like Citrix, EMC and Auth0.

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Six dangerous B2B marketing symptoms: diagnoses and remedies

Across my career in marketing B2B SaaS, I’ve seen these eight “trouble areas” repeatedly, but it hasn’t always been clear how to treat them....

5 missteps new CMOs should avoid at early-stage B2B companies

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Careers

5 missteps new CMOs should avoid at early-stage B2B companies

I’m sharing these personal observations from 20+ years of leading marketing, product marketing, and product management teams in a number of Enterprise B2B software/SaaS companies....

Finding and maintaining your product-market fit: 4 actionable pillars

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Ideas

Finding and maintaining your product-market fit: 4 actionable pillars

How do you organize and maintain a marketing culture to achieve product-market fit? I have identified four clear steps to achieve this....