Members-only AI Are C-Suite leaders aligned on the use of AI in marketing? A CEO and CMO discuss the importance of alignment on the use of AI for marketing....
Members-only Consumer Insights The social causes that most influence US consumer purchase decisions Most marketers have started to discover how consumers’ personal values, political stances, and social beliefs can impact their brand loyalties. But which social issues have the greatest impact on actual purchase decisions?...
Members-only B2B Marketing How to reach and engage B2B buyers I’m excited to share my learnings on a topic that is very near and dear to my heart: the blurring of the lines between B2B and B2C marketing....
Members-only Consumer Insights How brands can align with consumer values in times of turmoil Today, more than ever before, consumers are shopping with their hearts and their wallets. They support brands whose values align with their own....
