Elizabeth Weddle

As Director of Product Marketing at MessageGears, Elizabeth has a proven track record of driving brand awareness and increasing customer engagement for both B2B and B2C organizations.

What do enterprise brands need in a Customer Data Platform (CDP)?

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MarTech

What do enterprise brands need in a Customer Data Platform (CDP)?

Here are five reasons why a packaged CDP is not a good choice for most enterprise brands – and one good reason why a composable CDP is the right way to go....

The CMO Alliance is a collective of passionate Chief Marketing Officers all over the world. We launched in January 2021 and now we’re on a mission to support CMOs to do great things.