Dr. Peter Cain

Peter Cain is executive partner and co-founder at Marketscience. With more than 20 years of commercial and academic experience, he writes extensively on economics and econometrics in marketing.

MTA, MMM, and Next-Generation Marketing Attribution

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Marketing Strategy

MTA, MMM, and Next-Generation Marketing Attribution

The seemingly endless proliferation of both off- and online channels has significantly complicated the measurement process. Attribution methods have had to evolve accordingly....

The CMO Alliance is a collective of passionate Chief Marketing Officers all over the world. We launched in January 2021 and now we’re on a mission to support CMOs to do great things.