Bob Sherwin

Bob has 20 years' of experience as a Strategist, Chief Marketing Officer, Retail Executive, and Advisor. He has a track record of building strong teams, and exceeding ambitious growth targets.

How to create a culture for marketing creativity and excellence

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Leadership

How to create a culture for marketing creativity and excellence

In this article, I’ll share insights into creating a culture that balances creativity with operational excellence, and how this approach leads to sustained business growth and team development....

The CMO Alliance is a collective of passionate Chief Marketing Officers all over the world. We launched in January 2021 and now we’re on a mission to support CMOs to do great things.