Anthony Witherspoon

Anthony is the copywriter at Future of SaaS. When he's not spearheading our content strategy, he's got his nose buried in a novel, attending philosophy clubs, or doing a bit of improv acting.

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Connecting with customers in a digital world with Bonnie Habyan

In this episode of CMO Convo, hosted by Michal Lasman, they dive into the importance of understanding customer journeys, integrating AI tools without losing creativity, and navigating the increasingly complex marketing tech stack....

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CMO Convo

Budget Battles and brand balance with Steve Keifer, CMO at Ordway

In this episode of CMO Convo, Global Marketing Leader Michal Lasman sits down with Steve Keifer, CMO at Ordway, to dive into the real challenges of budgeting, balancing brand with demand, and the all-important task of communicating marketing metrics to stakeholders....

The dangers of outsourcing SaaS development vs keeping it in-house

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Marketing Strategy

The dangers of outsourcing SaaS development vs keeping it in-house

When it comes to scaling your SaaS org, which is the better option: outsourcing or in-house? We weigh up the pros and cons right here....