Alex Walton

Alex is the tech-addicted copywriter behind much of what you'll read here at Competitive Intelligence Alliance. He's obsessed with producing content to maximize your competitive edge.

The best competitive strategy for each stage in the business lifecycle

Members-only

Marketing Strategy

The best competitive strategy for each stage in the business lifecycle

We take a look at the best competitive strategies for businesses in the startup, growth, or maturity phases of the company lifecycle....

The CMO Alliance is a collective of passionate Chief Marketing Officers all over the world. We launched in January 2021 and now we’re on a mission to support CMOs to do great things.