Al Sefati

Al Sefati is a veteran SEO & digital marketing strategist, fractional CMO, digital transformation advocate and founder, and CEO of Clarity Digital.

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The importance of using roadmap software for successful product marketing campaigns

When marketing teams have clear definitions of the product and know the target audience, creating an effective campaign strategy becomes a welcome challenge, as it should be....

Building a winning marketing team: in-house marketing teams vs. outsourcing to an agency

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Team management

Building a winning marketing team: in-house marketing teams vs. outsourcing to an agency

CMOs have to navigate the decision between building an in-house digital marketing team or outsourcing to an agency. Understand the key factors for success and how to drive ROI for your company....

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Ideas

Top 5 SEO strategies for B2B SaaS

Read our latest blog post on the most important B2B or SaaS SEO strategies to implement to stay competitive from Al Sefati....