What is sustainable marketing? Your comprehensive guide

Delving into the intricacies of revenue attribution feels akin to navigating an ever-shifting labyrinth. It’s not just about crunching numbers; it's about forging a pathway that directly links marketing efforts to the bottom line....

In this article, I'll share insights on how to effectively utilize social media to not just reach your audience, but to resonate with them, creating lasting relationships that go beyond the surface level of likes and shares....

Brand experiences can have a huge impact, but CMOs need to show the ROI of experiences to secure buy-in from stakeholders....

As customer expectations continue to evolve, brands need to up their game if they want to surprise and delight. It's time for a fresh approach to meet today's demands....

I've witnessed firsthand the transformative impact of influencer marketing across various industries. My journey has been about adapting to this ever-changing domain, ensuring we're not just keeping up, but also setting trends in how businesses and influencers collaborate....

We sat down with Ariadna Navarro, Chief Growth Officer at VSA Partners, to discuss how CMOs can make the case to stakeholders on why time and resources need to be assigned to long-term plans....

Delving into the world of AI for marketing and e-commerce content creation is an adventure in innovation and efficiency. I've witnessed firsthand the transformative power of AI when applied thoughtfully to content strategies....

For those advertisers looking to establish a resilient, efficient foundation with their media buys, particularly in the much-transformed space of TV advertising, the following three approaches warrant careful consideration....

Our ambassadors play an essential role in the CMO Alliance community, so we couldn't resist catching up with one of the newest members of that select group, Munmun Nath, CMO of Union Digital Bank....

In the ever-evolving landscape of data privacy, the question of how brands can build trust with their customers is more pertinent than ever....

Navigating the intricacies of agency partnerships in marketing is a critical endeavor for businesses striving for growth and differentiation. It's not just about selecting an agency, but forming a relationship that brings strategic value and drives tangible results....

We sat down with Virtual CMO, Mark Donnigan, to dive into his tried-and-tested framework to give CMOs the time and space to show their value and make a meaningful impact that will keep them in their roles....

It’s that time of year again, (our favorite time) where we get to highlight the CMOs and marketing leaders who need to be on your radar. The nominations are now open for the CMOs to Watch in 2024!...

As chief marketing officers, we must deeply understand our customers and their unmet needs. This understanding allows us to market in a way that truly resonates with target audiences....

I was surprised to hear that many customer marketing teams still feel the leading role is out of reach. That's why I've outlined strategies that will allow customer marketers to take center stage....