Members-only Marketing Strategy Insights and reflections on Solo Stove's Snoop Dogg Campaign The recent collaboration between Solo Stove and Snoop Dogg offers a trove of lessons for marketers navigating the complexities of celebrity endorsements and product promotion....
Members-only Leadership The Ultimate CMO Survey: 2024 We often hear about how the CMO role is constantly evolving, but just how much? This year, we’re tackling that question with The Ultimate CMO Survey....
Members-only Data & Analytics How to leverage first-party data for marketing growth In this article, I’ll guide you through the essentials of managing first-party data, why it's important, and how to effectively leverage it for your brand's growth and integrity....
Members-only Consumer Insights The social causes that most influence US consumer purchase decisions Most marketers have started to discover how consumers’ personal values, political stances, and social beliefs can impact their brand loyalties. But which social issues have the greatest impact on actual purchase decisions?...
Members-only CMO Convo Making some noise about sustainability with Elyse Winer Sustainability isn't just good for the planet, it's good for business too. So clearly, it's important for brands to make a big deal about the sustainability innovations they're rolling out....
Members-only Leadership The most important resources for CMOs in 2024 Discover the tools and assets you need to triumph as an unrivaled marketing leader in 2024....
Members-only Leadership Top responsibilities for CMOs in 2024 Discover what top marketing leaders are prioritizing....
Members-only Articles The role of the CMO in long-term brand building In this article, I’ll share insights into how CMOs can effectively align their strategies with company goals, foster essential partnerships, and drive meaningful change, all while maintaining the agility to adapt to the ever-evolving business landscape....
Members-only Leadership CMOs to Watch in 2024 Dive into our CMOs to Watch in 2024 list, packed with insights on what you need to do to succeed in 2024....
Members-only CMO Convo The power of entrepreneurial mindsets for CMOs with Tim Hines Tim Hines joined us on CMO Convo to share his insights on what makes great entrepreneurs, and the lessons CMOs can take from their approaches....
Members-only AI Building marketing teams in the age of AI It is critical that we think carefully about how our teams have to evolve with the introduction of AI....
Members-only Careers Why are CMO tenures so short? In this article, I'll share my perspective on how to address the short tenure of CMOs, the importance of aligning with sales teams, and innovative approaches to B2B marketing....
Members-only Leadership Finding balance as a marketing leader between short AND long-term goals Why does this struggle exist when research shows building strong brands ultimately drives better financial outcomes than focusing just on immediate pipeline?...
Members-only Leadership A CMO's guide to thriving in 2024 In this article, I’ll share insights on how we, as marketers, can forge a path forward in this new era, balancing technology, values, and the undeniable importance of human connection....
Members-only Careers How to optimize your LinkedIn profile as a marketing leader Your LinkedIn profile is more than just a digital resume; rather it's the first impression you make in the expansive digital business world....
