Members-only CMO Convo The power of entrepreneurial mindsets for CMOs with Tim Hines Tim Hines joined us on CMO Convo to share his insights on what makes great entrepreneurs, and the lessons CMOs can take from their approaches....
Members-only AI Building marketing teams in the age of AI It is critical that we think carefully about how our teams have to evolve with the introduction of AI....
Members-only Careers Why are CMO tenures so short? In this article, I'll share my perspective on how to address the short tenure of CMOs, the importance of aligning with sales teams, and innovative approaches to B2B marketing....
Members-only Leadership Finding balance as a marketing leader between short AND long-term goals Why does this struggle exist when research shows building strong brands ultimately drives better financial outcomes than focusing just on immediate pipeline?...
Members-only Leadership A CMO's guide to thriving in 2024 In this article, I’ll share insights on how we, as marketers, can forge a path forward in this new era, balancing technology, values, and the undeniable importance of human connection....
Members-only Careers How to optimize your LinkedIn profile as a marketing leader Your LinkedIn profile is more than just a digital resume; rather it's the first impression you make in the expansive digital business world....
Members-only Podcasts Human connection: the top priority for CMOs in 2024 with Sarah Roberts We're kicking off 2024 with Sarah Roberts, CMO of Boldyn Networks, to discuss why maintaining a human connection and focus is going to be critical to success in the coming year....
Members-only Leadership How to create a culture for marketing creativity and excellence In this article, I’ll share insights into creating a culture that balances creativity with operational excellence, and how this approach leads to sustained business growth and team development....
Members-only Podcasts Goodbye, 2023. Hello, 2024. with Lori Goode 2023 was quite a year for marketing leadership. New challenges and opportunities appeared around every corner. And now there's a new year a'comin', full of possibility and potential....
Members-only Leadership Everything your ops specialist wants their CMO to know In this article, I emphasize why fostering a strong relationship between CMOs and operations teams is crucial in the current business environment....
Members-only Encoding empathy into your brand's DNA with Miri Rodriguez Miri Rodriguez, Senior Storyteller at Microsoft and best-selling author of Brand Storytelling, knows all about the power of empathy for brands. She joined us on CMO Convo to share how you can ensure empathy is encoded in your brand's DNA, and how to leverage that empathy into effective storytelling....
Members-only Branding Building a community - From food to fitness In this article, we delve into the nuances of expanding our brands from niche to mass markets, the integration of digital and physical experiences, and how the pandemic has reshaped consumer interactions....
Members-only Fractional CMO How to hire a fractional Chief Marketing Officer (CMO) Hiring a fractional CMO is becoming increasingly popular. In this article, we explore how hiring a fractional CMO not only provides many advantages but also serves as a bridge between short term projects with long term success....
Members-only Case studies Virtual Summit case study: "It's a unique opportunity to really get in touch with people doing what we do in different geographies.", Thiago Monteiro In November 2023, we hosted our biggest CMO Virtual Summit ever! We were blown away by the awesome response from everyone who (virtually) attended, so we were keen to catch up with an attendee to get their thoughts on how it all went....
Members-only Case studies CMO Alliance Ambassador case study: "I was looking for new connections, fresh ideas, and a more active community", David Moreno We caught up with one of our newest ambassadors, David Moreno, CMO of Virutalware, to find out what led him to the community in the first place, and why he wanted to become one of our Ambassadors....
