Members-only Podcasts CMO Convo | Eric Fulwiler | Survival of the most t-shaped? Evolving your role as CMO As businesses and marketing evolve, CMOs need to do so too in order to survive and thrive. But evolve into what? And where do they develop the necessary skills?...
Members-only Consumer Insights CMO Insights: Being a data-driven CMO with Corina Stirbu Ahead of her appearance at our CMO Summit on May 11th discussing what it takes to be a data-driven CMO, we spoke to Corina Stirbu, CMO of Wolfpack Digital, on what data means to a CMO and how she tackles some of the current challenges in the world of data....
Members-only CMOs CMO Insights: Approaching B2B with a B2C mindset with Mai Fenton We spoke to Mai Fenton, CMO of Superscript about her perspective on the divide between B2C and B2B, how her background in B2C influences how she approaches B2B marketing, and whether the divide between B2B and B2C will continue....
Members-only Podcasts CMO Convo | Alan Gleeson | Navigating the European startup landscape as a CMO While many people are familiar with how tech startups work in the US, not many are aware of the challenges and skills needed to excel as a CMO in tech startups in Europe, even when they live there!...
Members-only Podcasts CMO Convo | Patrick Edmonds | Growing your business and growing into your role as a CMO CMOs talk about growth ALOT, but usually, that’s just in relation to their company. In this episode, our guest, Patrick Edmonds, points out that as your company grows, your role as CMO does too....
Members-only Podcasts CMO Convo | Dave deCourcelle | Should all CMOs be thinking like product marketers? Want to be a great CMO? Maybe you should learn to be a product marketer! Our guest, Dave deCourcelle, certainly thinks so, which is why this episode is all about what being a product marketer has taught him and how it allowed him to excel as a CMO....
Members-only Startups CMO Insights: How to validate if your SaaS startup has achieved product-market fit? Startups need to validate the assumptions they are making, and to do so they need to build a minimal viable product and to ‘get out of the building’ to meet prospects and to learn whether or not there is a demand for your fledgling application....
Members-only Podcasts CMO Convo | Gastón Tourn | Great CMOs are great storytellers What happens when you put two literature-loving marketers on a podcast episode? You get this deep dive into marketing through storytelling, as Gastón talks about how important it is to tell great stories as a CMO, and which great literary figures they should be drawing influences from....
Members-only Team management CMO Insights: Managing a multinational marketing team with Maria Jose Peral We spoke to Maria Jose Peral, CMO of IVF Life, on the pros and cons of a multinational marketing department, and how she successfully manages them all remotely....
Members-only Skills CMO Insights: Finding your feet as a new CMO with Aidan Casey We spoke to Aidan Casey, freshly-minted CMO of Paintru, about how she's been approaching her new role and how she's found the jump from the healthcare sector to the arts world....
Members-only CMOs Key insights from CMO Summit speakers CMO Alliance’s first event, CMO Summit is coming up fast and we couldn’t be more excited! Want a snapshot of the insights our speakers will be sharing? Well, we’re happy to provide, as they lay out some highs, some lows, and some key advice from their role as CMOs....
Members-only Startups CMO Insights: What a chief marketing officer should focus on in their first 100 days As a CEO or Founder, what should you expect from this CMO in their first 100 days? This blog outlines some of the key areas a CMO should focus on while recognising that they can’t fit everything in so some of these areas will get deprioritized....
Members-only Growth Time to turn casual users into brand advocates: building loyalty with social features Today's most successful brands and products have their loyal fans to thank for. Turning your app users into your brand advocates can be a challenge, so Amity have compiled an ebook that covers the power of brand advocates and how you can build brand loyalty right now....
Members-only Startups CMO Insights: A simple sales methodology for B2B SaaS startups In this short post, Alan outlines how SaaS founders need to modify their approach and implement a simple sales methodology to increase their odds of success....
Members-only Team management CMO Insights: Our titles still don’t reflect our priorities - and that’s a problem Have you ever taken a moment to consider the lack of buyer-centric titles, and what message it sends - internally and externally? And, what gaps it leaves? Here’s more about how our titles should start reflecting our priorities....
