B2B brand strategy: Key tactics to revive and re-evaluate it

We spoke to Ling Koay of Oneflow, on why she pushed for her new role as Chief Brand Officer and stepped away from the CMO position. Dividing responsibilities, so she can focus on her specialty....

Historically, CEOs have largely been drawn from CROs or CFOs. But more and more CEOs are appearing on the scene. One such example is Alan Gleeson, who returns to CMO Convo as the CEO and co-founder of Contento....

As a CMO, you have many responsibilities. And to tackle those responsibilities, you need the right tools in your tech stack....

With society, business, and technology constantly evolving, what will brand storytelling look like in the future, and how can marketing leaders and CMOs keep pace?...

The world of video measurement is in a state of transition. Today’s buyers and sellers are engaged in a race to evaluate and implement a new range of measurement solutions in order to better understand, monetize and gauge the effectiveness of advertising. But it’s a complex web to navigate....

A brand's purpose and values have become increasingly important to both consumers and B2B customers. But this importance has led to many brands attaching themselves inauthentically just for the purposes of good press....

In this article, I thought I’d give a run-down of what I prioritized and achieved in my first 6 months as CMO....

Marketing and business are constantly evolving, so how are you planning on doing the same as a CMO? According to Jason McClelland, CMO of Shutterstock, it's not just about sitting passively and waiting for change to come, you have to be proactive....

In our Growth CMO Report 2021, we found that marketing teams that have been built to be focussed on growth can be 64.5% more effective at meeting their goals. But what does that mean for you as a CMO?...

If you're a B2B brand, chances are you've been considering the idea of leveraging social media to boost your business. But how do you know if it's worth it? What's the ROI on social media for B2B brands?...

On September 8th, 2022, we took to the city by the bay for our very first in-person event: CMO Summit: San Francisco! We caught up with one of the guests, Austin Beveridge, Head of Marketing for Arc Technologies, to get his thoughts on the event....

On November 10, the Chief Marketing Officer Summit Virtual will bring together the brightest minds in the world of CMOs into one room to share their success stories, best practices, and greatest challenges....

While starting a new role is exciting and poses a fresh bank of possibilities, it’s not always an enviable position when you step into someone else’s shoes. This is especially true when you’ve got to build new relationships with your predecessor’s team....

We spoke to Seth Temko, CMO of PAR Technology, on how tech can be used to create a unified experience that doesn't just meet customer expectations, it exceeds them with gusto....

US GDP has contracted two quarters in a row and, whatever you call it, the current downturn is causing jitters. When economic times are tough, budget cuts follow, and my marketing colleagues know as well as I do that our budgets can seem like low-hanging fruit for firms looking to reduce spend....