Members-only Adaptability, resilience, and the value of diverse experience Adaptability and resilience are key to CMO success. Learn how Paula Catoira leveraged her cross-functional experience to become a great marketing leader....
Members-only CMOs Dollars and data: How CMO-CFO collaboration drives growth The days of marketing vs. finance are over. Explore how leading companies are turning this unlikely alliance into their secret weapon for growth....
Members-only Leadership Where are marketing budgets being spent? Discover where marketing budgets are being spent in 2025, how CMOs are adapting to economic pressures, and tips for increasing ROI....
Members-only CMO Convo Building credibility through affiliate marketing with Emmet Gibney [Video] Emmet Gibney, CEO at Rewardful, shared his insights on how affiliate marketing can be a powerful and effective lead-driving channel for B2B companies....
Members-only Leadership The CMO revolution: From cost center to revenue powerhouse The role of the chief marketing officer (CMO) has undergone a significant transformation over the past decade—and it’s continuing to evolve right before our eyes....
Members-only Marketing Strategy Behind the scenes: Achieving 8x faster campaign launches Tired of slow, fragmented campaigns? Discover how RingCentral achieved 8x faster campaign launches using AI....
Members-only CMOs CMOs to Watch in 2025 Discover the top CMOs shaping marketing's future in 2025 – innovative leaders setting new standards of creativity, strategy, and bold leadership....
Members-only Bridging the gap between efficiency and innovation with Jean Lawrence In this dynamic episode, brought to you by Invoca, we sit down with Jean Lawrence, the Chief Marketing Officer at Nokia Cloud and Network Services....
Members-only Podcasts Master LinkedIn as a key marketing channel with Ilja Freund, Comms Lead at Cisco Host Michal Lasman sits down with Ilja Freund, to dive deep into the evolving role of LinkedIn as a strategic communication and marketing channel....
Members-only Podcasts Using AI to foster collaboration, with Julia Goebel, CMO at Komodo Health We sat down with Julia Goebel, CMO of Komodo Health, to highlight the importance of utilizing AI and data-driven insights for cross-functional alignment....
Members-only Marketing Strategy CMO Insights Report 2025 The CMO Insights Report is here. Your definitive guide to the state of marketing leadership in 2025....
Members-only Leadership What is sustainable marketing? Your comprehensive guide Sustainable marketing refers to the products, services, and ethical practices that meet modern needs and are good for consumers, but also reduce the harm to the planet and safeguard the future at the same time....
Members-only Sales and Marketing Marketing’s evolution: Insights from Peter Isaacson From AI's game-changing impact to aligning sales and marketing for revenue success, discover key lessons and findings from Invoca's AI and B2C Marketing Report....
Members-only CMO Convo The CMO Survival Guide for 2025 with Asaf Rothem In this episode of the CMO Convo podcast, host Michal Lasman sits down with Asaf Rothem, VP of Marketing at investing.com, to discuss the CMO Survival Guide for 2025....
Members-only AI From data to action: The CMO playbook Data is valuable only when it translates into actionable insights. Many CMOs today are data-rich and information-poor....
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